Their biggest strength is the variety of gems at appropriate prices. The staff is very friendly!
September 2023
I do love this store. However it always runs a fake sale and the prices on sale are astronomical now. They price by the gram and it just is not worth their gram price when silver is only a dollar a gram.
June 2023
Such a good selection, always great finds for every finger size. Been coming here since I was 12 and it's so fun. I've gotten so many rings and compliments on them.
Discover the diverse selection of sterling silver jewelry designs at Super Silver and create your unique look. With thousands of sterling silver rings, chains, earrings, bracelets, pendants, precious gemstones, and bold one-of-a-kind artisan pieces to choose from, you are sure to find that special piece that gives you the confidence to shine on. For 30 years, Super Silver has been dedicated to our mission of providing quality, affordable jewelry for every type of person, no matter their style, size, gender, or price point. The owner is a Santa Cruz local who started working at Super Silver as a young teenager and had such a passion for the business that she bought the company in 2003.
