Super Silver has an awesome variety of silver jewelry. Alana, the general manager helped me, and she was fantastic! Alana was friendly, professional and very patient with me. She helped me make the right decision with my beautiful purchase.
January 2024
Their biggest strength is the variety of gems at appropriate prices. The staff is very friendly!
December 2023
I love this store. The people who work there are so kind and helpful. Also, the quality of the products is very good and well priced.
Discover the diverse selection of sterling silver jewelry designs at Super Silver and create your unique look. With thousands of sterling silver rings, chains, earrings, bracelets, pendants, precious gemstones, and bold one-of-a-kind artisan pieces to choose from, you are sure to find that special piece that gives you the confidence to shine on. For 30 years, Super Silver has been dedicated to our mission of providing quality, affordable jewelry for every type of person, no matter their style, size, gender, or price point. The owner is a Santa Cruz local who started working at Super Silver as a young teenager and had such a passion for the business that she bought the company in 2003.