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“Fantastic women’s clothing selection. Very unique tops as well as bottoms and dresses as well as accessories my wife loved the vintage feel of the store. It’s locally owned by a young lady whom takes pride in the shop. Prices are fair what you’d expect at a quality store like this. Hours and parking are great. Santa Cruz is very lucky to have such a wonderful clothing store!”
“I've been coming here for years. I love the selection and service has always been great. This last time was stellar, though. After years of wearing the same brand I was ready for a change but didn't know where to begin. Kat helped me find a pair that is perfect. They picked the shoe out and now I think I have found my new favorite shoe!”
“2869 mission street doesn’t seem to exist. I drove there. Shop owner texted me to let me know there’s no physical store any longer and it’s all online. Thank you!”
“I went in during Christmas and found four things I really loved. The customer service is excellent. The store is beautiful and they had a glass sculpture creating a piece with the people who work there..”
“I love this place especially when they have there sidewalk sale the prices of there stuff is beyond affordable. My favorite person is the Manger Elfin he is AWESOME and such a great guy . Thank you ELFIN you are appreciated ?”
“The stores employees are always very kind and sweet and patient. They are always open to letting us try on clothing. And we enjoy the good quality items. We love all the pants and cute tops and we will most definitely be back!!!”
“I haven't had the opportunity to shop in the store but I have received a gift or two from here. They have some really awesome lids, some that are custom pieces even. It is nice too that they offer extended sizes, tall sizes too. I used to live in Santa Cruz and miss it terribly. This store gives me another reason to go back and visit. I'd love to check it out and see what else they have to offer. Pretty cool!”
“This company not only has excellent products, they help othet small businesses with professionalism and kindness. More companies like this one and our economy cam grow. Unlike their neighbors SCruz Skates and RIP Curl; unlike those two corporations, this one is ETHICAL. Thank you for treating my family and I, so well. ❤️”
“This is a fun place to drive by and check out their window display. In fact, I need to be careful that I don’t go too slow and have somebody hit my car while checking out their pretty stuff in their window.So, I decided to go inside and check out what they have these days. There’s a lot of eye candy in their shop. Besides new items, they also have gently used. What they have to offer doesn’t look like it comes from a box store.They have clothing for men and women.There’s a nice selection of cowboy and cowgirl boots. The store has a southwestern feel to it. Besides clothing, they have bolos and earrings too. I love their soft, fringed leather bags.I talked with the owner, who was very friendly. She has had the store for over a decade.There is parking on the street.”
“There are usually a group of items on a sale rack outside with some pretty good discounts. Sometimes you see the same items on the rack if you return after a few weeks. The store is convenient to go to when you are at the beach, and they have a nice selection of different brands of clothing, with many different choices--shirts,hoodies and more--that say Santa Cruz on them ( the city, not the company). A lot of the designs are really attractive. The sales staff is considerate enough to remind you that sale items are final sale. Overall a pleasant place to shop.”
“Beyond O'Neill being the best long lasting great fitting wetsuit brand, the team at ONeill Surf Shop on 41st in Santa Cruz, CA are absolutely excellent. They are kind and helpful, have outstanding customer service and use common sense. That is a huge compliment these days. Thanks to Maddie, Leila and the rest of the team. They provide an awesome experience in and out of the store. Keep it up team, you are a big part of why O'Neill is the best surf brand period!”
11AM - 6PM
1225 Pacific Ave, Santa Cruz
Mens Clothing
“Great establishment and lovely people working there. Helped me answer some questions about the GAP Apparel Credit Card and scored some good deals! Thank you Gap Team!”
“What a cool place. To our understanding this is one of the original O'Neill Surf Shop store in California. You can purchase O'Neill clothing just about anywhere, but if you want it to say Santa Cruz and Surf Shop this is one of few original stores in California to get your cool hoodie or surf clothing. Definitely cool place to get your favorite O'NEILL favorite clothing”
“I got some cool men's shorts here! In an ideal world I'd be able to call up a surf shop like this or the smaller ones before a surf trip to Mexico and instead of bikini bottoms there'd be an array of women's surf leggings to protect me from board rash. And lots of rash guards and none of the women's clothing would have any floral prints or pink that would make me look extra basic. There would be bikini tops with clasps and adjustable straps and surf hats to protect me from the sun. I wouldn't have to go on Amazon and mix and match. That being said their women's marketing team is making their stuff less gross unlike the ONeill women's team which believes women should look like they give massages to Epstein (just kidding) and literally should never have fun. Ideally this store would also feature really muscular female surfer models and there would be clothes I could actually wear around the Bay Area for months that aren't four hot days in September. They'd also have tons of cool women surfing short boards and burning bikinis in a bonfire and men would surf in Speedo's but that's the next step of the revolution”
“love the women's discount rack but staff isn't very friendly and kinda frumpy. most of my college friends go here because Santa Cruz is so small but its pretty overpriced.”
“Needed an outfit in a hurry. Great deal. Salesgirl told me about bogo sale. Dress and bodysuit only $12.00 before tax. Dressing rooms are nice. Love the variety.”
“Unlike other reviews my experience here was very pleasant. I believe the person who helped me was Joanne of Joanna and she was friendly and had a lovely demeanor.
I usually find good things at this location but since it’s a bit further from me I don’t go as often.
I wish there was free parking!”
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“Dash Hemp offers high-quality hemp-based shirts with excellent durability and comfort. The selection is diverse, and the ordering process is straightforward. Overall, a reliable online shop for quality hemp shirts.”