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“This location, staff, prices and array of merchandise are on point . I bought a dope Boogie Board for $30 and Milo the manager was kind enough to thread my board's wrist strap and help this novace out. Def dont miss out on the fun souvineers and especially if your visiting the beach or boardwalk. Surfts up dude!!”
“Fantastic women’s clothing selection. Very unique tops as well as bottoms and dresses as well as accessories my wife loved the vintage feel of the store. It’s locally owned by a young lady whom takes pride in the shop. Prices are fair what you’d expect at a quality store like this. Hours and parking are great. Santa Cruz is very lucky to have such a wonderful clothing store!”
“Yahir is the man and super helpful! Fun place to shop for really great looking clothes and the staff is always so friendly. Always stop in when we roll thru town.”
“I went in during Christmas and found four things I really loved. The customer service is excellent. The store is beautiful and they had a glass sculpture creating a piece with the people who work there..”
“I haven't had the opportunity to shop in the store but I have received a gift or two from here. They have some really awesome lids, some that are custom pieces even. It is nice too that they offer extended sizes, tall sizes too. I used to live in Santa Cruz and miss it terribly. This store gives me another reason to go back and visit. I'd love to check it out and see what else they have to offer. Pretty cool!”
“This company not only has excellent products, they help othet small businesses with professionalism and kindness. More companies like this one and our economy cam grow. Unlike their neighbors SCruz Skates and RIP Curl; unlike those two corporations, this one is ETHICAL. Thank you for treating my family and I, so well. ❤️”
“Crazy good thrift shop. I haven't been in a few years. It's just as good as I remember. In fact I lied. It's better. The owner knows her store and all the items like the back of her hand. She can help you find anything!”
“Absolutely love this little boutique! They have a wide array of adorable clothing from fitness to casual. Plus I feel like I have a personal shopper whenever Bri, or one of the other awesome salespeople is working. I appreciate that they also have a ton of accessories! And on top of that they have a full makeup bar! And they'll help you pick out what looks best on you. Plus they have cute stuff for your home, including amazing scented candles. I love giving these as gifts! They also have a bunch of fun greeting cards. It's a one stop shop! Like a whole mall or high quality items all in one store! The best place in town for clothes shopping, makeup tips and deals, stocking up on accessories, or finding a gift for a friend/family.”
11AM - 7PM
107 Walnut Ave, Santa Cruz
Clothing Stores
“This is just the cutest shop ever! I purchased a necklace that I absolutely love. Just wandering through the store is an enjoyable experience because of the way collections are curated inside! So many vintage treasures inside!”
“10/10 best store lovely ladys who run this store!! They actually thought us how to use the products we bought!!! What a fun little shop!! Would go to any time I need to reorder!!! I recommend you do the same amazing natural feel good products all made naturally and manufactured with body’s in mind!!”
“Great establishment and lovely people working there. Helped me answer some questions about the GAP Apparel Credit Card and scored some good deals! Thank you Gap Team!”
“Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this. Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.”
“What a cool place. To our understanding this is one of the original O'Neill Surf Shop store in California. You can purchase O'Neill clothing just about anywhere, but if you want it to say Santa Cruz and Surf Shop this is one of few original stores in California to get your cool hoodie or surf clothing. Definitely cool place to get your favorite O'NEILL favorite clothing”
“love the women's discount rack but staff isn't very friendly and kinda frumpy. most of my college friends go here because Santa Cruz is so small but its pretty overpriced.”
“Needed an outfit in a hurry. Great deal. Salesgirl told me about bogo sale. Dress and bodysuit only $12.00 before tax. Dressing rooms are nice. Love the variety.”
10AM - 6PM
825 41st Ave, Santa Cruz
Clothing Stores
“Love this place! I enjoy dropping in to see what selection they have, whether it's clothing, jewelry or candles etc. The girls who work there are always friendly and helpful.”
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“Dash Hemp offers high-quality hemp-based shirts with excellent durability and comfort. The selection is diverse, and the ordering process is straightforward. Overall, a reliable online shop for quality hemp shirts.”