Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusives like Kylie Cosmetics and Olaplex. The store's Conscious Beauty section provides eco-friendly and cruelty-free options. The Salon at Ulta Beauty offers a range of hair, skin, and makeup services, with customers praising the knowledgeable and friendly staff, particularly Tanellya and Azizeh, who have delivered exceptional haircuts and color services. Customers appreciate the personalized attention and the ability to walk in for appointments, making Ulta Beauty a one-stop-shop for all their beauty needs.