Welcome to Sun Diego. We’ve had the pleasure of calling San Diego County our home since 1981. It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have seven unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.
We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also held the title of “Retailer of the Year” by the Surf Industry.