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February 2024 by Kendall W.
I just went to diamonds forever for the first time last weekend and I had the BEST experience! They made you feel so comfortable, it was personable and they answered all of our questions with ease. Couldn't recommend this place more! I found my perfect ring and can't wait for the memories to come from it. Shout out Julie!! She was incredible!
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December 2023 by Amanda M.
My fiancé made the best decision ever to work with Jenny at Diamonds Forever to create a custom engagement ring for me. The ring is PERFECTION. My fiancé had such glowing things to say about his experience with Diamonds Forever that we knew we had to go through them for our wedding bands, as well. And sure enough, I loved my experience too! The shop is gorgeous and Jenny is so warm and wonderful to work with. She knew exactly my style and worked with me to find the perfect compliment to my engagement ring. She was also able to help my fiancé find exactly what he wanted! We could not be more thrilled. Thank you, Jenny!
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October 2023 by Bond D
I'm so happy to share with you all the amazing experience I had at the Diamonds Forever. After visiting several local stores in San Diego and browsing on the world wide internet, I found that Diamonds Forever had the best selection of engagement rings for any budget and taste. I wanted to surprise her with a ring that would make her say yes without hesitation.The ring store had a very helpful and friendly staff who guided me through the process of crafting from scratch the perfect ring.They showed me different styles, shapes, colors, and sizes of diamonds and bands. They also explained to me the meaning of the four Cs: cut, clarity, color, and carat. I learned a lot from them and I felt confident in my decision.I finally picked a design for the ring that was stunning and elegant, just like my fiancé. It had a brilliant salt and pepper cut diamond with small diamonds on the band. It sparkled like a star in the night sky. It was the ring of her dreams.One of the coolest experiences was having them produce a 3D image of the ring prior to starting the project. This helped tremendously with making sure it was exactly what she wanted.It was the best day of my life and I owe it all to the ring store.They made my proposal unforgettable and they made my fiancé the happiest woman on earth. I highly recommend them to anyone who is looking for an engagement ring. They are awesome and they deserve a 5-star review.Thank you, ring store, for making my dreams come true. You are the best!
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September 2023 by Brandon
The entire staff at Diamonds Forever are consummate professionals. They created a stunning custom pendant as a 10-year wedding anniversary present for my wife. I had no idea it would be as much a gift for me as it was for her since I see it around her neck each day. I enjoyed the experience so much that I returned to Diamonds Forever to design custom earrings for our 15-year anniversary. The process of collaborating to create a one-of-a-kind gift is both exciting and rewarding. Jenny and Amy are incredibly patient. Their technical acumen evenly matches their artistic brilliance. I look forward to a future project.
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August 2023 by bradford antt
Found this place because I was getting gas next to the owners husband - best chance encounter ever - had 3 custom rings made there- 2 engagement rings and a wedding band. All came out fantasticReferred 3 friends also for custom rings and again all of their rings worked out flawlessly.Couldn’t be happier with their service- really nice group of people working there this provide a service and actually live in the community- support your local business or you won’t have any ?
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August 2023 by Grace Parra
Jenny is incredible with above and beyond customer service. Jenny designed our beautiful engagement/weddings rings! And we’ve been coming here ever since.Jenny has designed more custom pieces for us and always finds a way to make it work creatively with what I have in mind and I’m VERY particular. I’d see a diamond tennis bracelet in the case but couldn’t afford it, but wanted a timeless piece and she made a beautiful thin gold solid bangle - exactly as envisioned with a plan to purchase more as a set in the future - one to represent each child we have that I can later pass on to the children - something to look forward to :)Amy is very gentle with the little ones and helped me when my toddler daughter had earrings where the backings were permanently stuck to the earring - she calmed her, cut them off and found affordable replacement earrings while we purchased beautiful new little diamonds.Julie has consistently shown the utmost professionalism and is very courteous and genuinely sweet. Her smile and kindness make it a wonderful experience to book an appointment, come in to shop or just have a ring cleaned, etc.The atmosphere in the shop is beautiful, and unique. The ambience is relaxing, elegant and simultaneously fun!Thank you Jenny & Team!
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August 2023 by Julie S.
You'll find no better jewelers in San Diego than Jenny and Amy! They're knowledgeable. They're kind. They're talented. They love what they do and it shows. They care about what they do as much as how they do it. They are creatives and not sales people and that makes the whole experience that much more enjoyable for everyone!
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August 2023 by Paige Welsh
I’ve been working with Jenny and her team for years. It’s always an amazing experience and even better work! They have created custom pieces for me and even worked with me to design my dream wedding rings. Their attention to detail amazes me with every project. Jenny and her team are truly great people to work with!
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August 2023 by Maureen Hine
Such a wonderful experience! My husband and I got each other here; Julie and her team were so kind and helpful. They took the time to get to know us and to really understand what we were looking for in a ring. Everytime we visited they also offered a free ring cleaning. The ring quality was top notch and exactly what we requested. Highly recommend!!
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August 2023 by Mitch
Julie, Amy and the team at Diamonds Forever were wonderful and I really enjoyed working with them! They helped me find the perfect engagement ring for my fiancée and answered all my d*** questions along the way :)
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August 2023 by Emily Brune
This is an amazing company that really takes care of their clients!! I needed lots of repairs on my very intricate and delicate, antique engagement ring and wedding band. They were so thorough in the work they did and the end result was beautiful! Thank you Diamonds Forever!!
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August 2023 by Lisa P.
Julie is very rude. She hangs up on you. Don't know why she works there if she can't handle relaying messages. I hope I don't lose my jewelry because of her. She doesn't relay messages to owners. I have left many messages with Julie. I've never been rude to her if anything friendly. She's not good at giving messages to the owners so if you lose your jewelry blame her. When I have called phone rings and rings. No one answers and I thought it's early why aren't they answering. I tried a different technique and called seconds later with *67 not showing my number a boom Julie answers. She's got problems and seems lazy, and not professional for working in the jewelry business. She makes the owners look rude. I haven't heard back from all the messages I left with Julie. BAD CUSTOMER SERVICE JULIE. I just don't trust her and it's my jewelry not hers that's at stake. I give her zero stars for mistreating me. Are you having a bad day Julie?
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June 2023 by Rebecca R.
The entire staff at Diamonds Forever were amazing! I walked in not intending to buy anything and walked out with an amazing piece. Amy was especially helpful with finding something that matched my style. The design inside the store also added to my overall experience!
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June 2023 by Emily Connell
Diamonds Forever beautifully reset the diamond in my wedding ring to be a lower setting, added more prongs and plated it in gold. I met with Amy when I first brought the ring in, she is every nice, knowledgeable and talented and she patiently went over the different options available for what I could do with my ring and helped me make the best decision. I absolutely love my new re-vamped ring! ? Their store is lovely inside too, a beautiful shop to visit. All their rings in the shop look exquisite and if I’m ever shopping for a new ring I’d definitely visit here again first. Picking up my ring was fast and easy, and Julie kept me updated on the progress via text message. Thanks Amy and Julie! ?✨
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June 2023 by lucy ingalls
My husband decided to have my wedding set re-done as a 20-year wedding anniversary gift, so that it is wearable. I had gained a ton of weight and basically ruined my rings having them re-sized. During that process, the mall based jeweler rounded the square-ish shanks and just did a bad job in general. After some years, I had lost a ton of weight so we went on the hunt for a good jeweler to re-make my rings. There are a lot of inexperienced and / or kinda shady shops out there (just so you know, do your homework!). After reading the reviews for Diamonds Forever, we gave it a shot. Andrew is so very pleasant! He helped us pick a diamond (the center stone) and explained the whole process. It went so smoothly, I can not be more pleased with the service. Even better were the results. I'm amazed at the outcome! My rings are 1000% better than when we bought them, much more comfortable, perfectly sized, the prongs are straightened, the polish is perfect, the diamond is flawless, I could go on and on. The shape that Julie created (she had to replace the entire shank on both rings, keeping the tops intact, she is a master at her craft!) is impeccable. I've already told and shown a few people, and now I'm telling you - you can not go wrong with Diamonds Forever, I promise. Oh and the prices are very reasonable. I'm so lucky and glad we found them! My photos don't do these rings justice, they are spectacular in person!