Showcase Wine & Spirits is a well-loved store in Pasadena, known for its wide selection of beer, liquor, and wine. Customers appreciate the great variety of options, including unique and hard-to-find items. The store offers good prices on many products, and its location features easy parking with EV chargers. Visitors often highlight the friendly and knowledgeable staff, who make shopping comfortable and enjoyable. The owner, Mike, is especially praised for his helpfulness and expertise, particularly when discussing high-end tequilas and arranging tastings, such as rum events with multiple producers. The store is clean, well-organized, and provides a welcoming atmosphere for both seasoned connoisseurs and casual shoppers. Many customers, including those new to the area, have found Showcase to be a gem that they plan to return to. While some mention a slight markup on certain items, overall, the service and selection make it a top spot for alcohol in Pasadena. The store has earned loyal customers who enjoy exploring its offerings and appreciate the friendly service.