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April 2023 by Marty
Still got the original pirate surf brand from point break ??
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June 2022 by Laura O.
Thanks for helping me find a hat for my friend! He loved it! Yoki was super personable and I would definitely shop here again!
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January 2022 by Mac G.
Yoki is an absolute artist and one of the most genuinely nice people you could meet. His handcrafted clothing is well made, super unique, and extremely durable. I even have a Yoki tshirt from 10 years ago that still looks great! The customer service was outstanding, as Yoki took time to show us cool items in the shop. I highly recommend YokiShop, the clothes are uniquely cool and the service is even better!! Mucho Aloha!!
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March 2021 by John S.
I was in town for a few days and wanted to support a local artist and get something to remember the trip by. Walked to Yoki's from my Airbnb by the Balboa Pier and was not disappointed. Yoki is such a genuinely nice, welcoming host. The selection of clothing in the shop was fantastic, and Yoki spent a few minutes talking about the types of clothing he makes and why he does it. I'll be back in town in a few months and very much look forward to stopping by again!
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September 2020 by Renée Sebastian
loved our visit here. 1 of 1 clothing much like its creator. A true gem and we feel very fortunate to have seen his work and some of his art in progress. Truly inspiring. Thank you!
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November 2019 by Thomas Herrera
This store is amazing. If you're looking for something different and new, this is the place to go. Great quality of clothes and the owner,Yoki, treats you like family. If you're in Newport Beach, swing by and check it out.
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September 2019 by Landon Y.
Mucho Aloha Y'all! Yoki is a joy to talk to. I have ordered items online and when one was out of stock, he called personally to offer another option or refund. Shop this local business. Worth the premium pricing and experience if you can visit.
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March 2019 by Rachel P.
Coolest shop ever! My sister and I just spent time just chatting with the owner. So cool and such a unique idea. Go. Even just to talk to Yoki. You won't regret it. Mucho aloha!
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March 2019 by Apple Hazey
So adorable with artistic flair. If you're lucky enough to catch Jeff, he's so hospitable and welcoming into his world of creativity! Definitely pop in!!
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December 2018 by Bill Cochran
Great eye for detail! Jeff knows fashion and it shows in everything he makes.
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October 2018 by Kirk McLean
The Yoki Shop is one of the last bastions of creative authenticity. Hosted daily by Jeff Yokoyama himself, this surf boutique is THE place to see what is next along PCH. Yoki insists on newness daily and if your lucky enough to get one of his from scratch designs, mark my words you will be back to sit with Yoki - the man that has created some of surfs most iconic brands with a pen, paper and sewing machine.
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May 2018 by Lee Braun
Love Yoki and ¥oki $hop!
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January 2018 by Lila F.
Yoki is friendly and I dig his shop! My family loves wearing his Mucho Aloha tees-they're so soft! I would suggest sizing up on all kids tees. Shop small and support this business!
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October 2016 by Kristy K.
I walked into this shop and my eyes feasted on all the amazingly curated stuff he's collected and my ears reveled in the stories told by the man himself who has traveled a journey so interesting I could hear him talk all day. His clothing, his ideas for recycling and his designs are so well crafted that if I were rich I would be leaving that shop couple grand poorer. Visit to this shop made me reflect on my life, where I'll be when im 60, and how I want to make an impact on this earth.
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August 2015 by Lexie K.
LOVE this little local shop. Cutest clothes, recycled materials. Handmade right in Newport and can see their work being done right in the shop! Yoki is amazing... Creative , friendly, and incredibly down to earth.
