Amazon Fresh is a grocery store that offers a mix of high and low prices, with special Prime member discounts providing good deals. The store is noted for its fresh food, including great rotisserie chicken, and offers package pickup and returns as a bonus. The shopping experience has evolved, particularly with the Just Walk Out technology. While this system had a rough start with technical disconnects and receipt mistakes, it improved significantly to become a quick and preferred method, allowing customers to simply walk out. However, Amazon is phasing out this technology in its own stores. The store is generally clean and impressive, with a popular food court. Customer service, initially lackluster, became much better. Some customers find the alternative smart carts to be clumsy and leading to slower checkouts. The store is not overly crowded and the produce is loved, though some wish for more variety. Overall, it is a store many would shop at again.
