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March 2024 by William W.
Largest selection in the area, can serve most serious surf needs. Friendly employees who are very helpful with wetsuits. I really like one of the owners. Also best selection of clothes at a surf shop in the area, but also maybe period. It was initially a very highly curated selection when it was just in the little front space. Now there are way more options which to me leaves it feeling a bit watered down but for most people it's probably nice to have more options. It's cool to be able to walk in and have a high likelihood of being able to score my mom the exact pair or flip flops I have in mind, which wouldn't have been possible if they hadn't filled in the selection with the additional options. Also the restaurant is good. It kind of feels like they've managed to create a scene from nothing in the area, impressive little community they've built.
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December 2023 by George K.
The in store management have a weird attitude like they have something to prove.. They also don't offer to give receipts so you have to ask for them. I know this after it happening on two different occasions buying new boards, fins etc. interesting tactic and mentality.. . They dont even have all the boards on the list that is supposedly updated daily then wont even apologize if you drive there to pick up boards that arent even in stock. Not sure what would be the purpose to go here when can just order online. Or go to aqua in Sf or Mollusk. The people are always cool at those stores and they have good board selections.
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December 2023 by Greg S.
Great surf shop, with everything you need and beyond, and the service is impeccable. Cody is the best! He helped me pick a surfboard, after listening to my endless questions. Thank you Cody!
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September 2023 by George S.
Pretty hopeless. Asked for help picking out a wet suit on arrival. Watched one of the staff grumpily help an elderly lady with wetsuits. After about 15 minutes another guy got up from his seat and ambled over to us, and was so weirdly unhelpful that we felt like we'd upset him so we left. One of those places that feels like it's run by teenagers.
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September 2023 by Lillian W.
Proof Lab Surf shop is in Mill Valley on Highway 1. It is right on the way to Muir Beach and Stinson Beach. They sell women's and men's clothing, surf boards, skateboards, swimsuits, and accessories. They even rent wetsuits, surfboards, and skim/boogie boards. They have two shops. The one facing the street is mostly clothing. The sizes and styles vary which is nice since my junior fit days are long gone. The other shop is tucked in the back and can't be seen from the main road. That's the shop with all the boards and rentals along with more men and women clothing. They have an inventory of over 500 surfboards. They aren't all stocked on the sales floor but it sure looks like it though. They have an area with multiple racks of boards. The staff is knowledgeable and welcoming. I am. I am not a surfer and they were able to explain the boards in lingo that I can even understand. A notable thing to mention is that the main shop and back parking lot is a bit tricky to get to. The lot entrance is one way and it's to the right side of Equator Coffee. If you overshoot the entrance, the front shop has a few parking spots that you can get to off the main road.
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July 2023 by Barbara T.
Found some great swim trunks and surf tee shirts for my son. Staff was friendly and helpful!
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April 2023 by Lisa S.
The staff here is so friendly and helpful. I got some great gifts and Jewlery for my kiddos. Best surf shop
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March 2023 by MARTIN JP
This place is one kf the best surf shops! They have everything you are looking for from clothing, skateboards, to of course some boards for surfing. Might as well get some shoes as well! The service was great and prices were fair. Hopefully I can come back and get more! Thank you for a great experience! The stickers my wife and I got will definitely leave a statement for others! ?
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November 2022 by Romy I.
They are cool! I rented my boyfriend his first wetsuit for his first time ever here and their men's collection is solid. The women's wetsuits aren't bad, too much Roxy and the xcel is buried under crappy floral print wetsuits. I wish they'd feature the quality women's stuff and stop stocking the crud but it's surfing Sometimes they have indie pop ups for fashion which never seem to make their way into the women's apparel but maybe it's corporate Roxy making all surf shops dress like women during Alabama rush week tiktok??? Jk. If you go to the separate outdoor gear Building there's more functional stuff that's prettier for women like Patagonia. The skate ramp is cool and I sat in seeing some talent skate there !!! There are great surfboards there support the shop!
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October 2022 by Ross C.
Y'all, I bought a backpack over the phone and Kristin met me nearer my house in SF to deliver it in person and save me the trip across the bridge. What absolutely phenomenal personalized customer service. This is the kind of interaction that fills with you much needed hope in the human experience while suffocating under the boot heel of racial capitalism.
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August 2022 by Jordan Schilleci, Houston Realtor
One of my new favorite shops ever. I fell in love with everything in the store. I wish I had more room in my suitcase. Whoever curates this shop is a genius. Thank you so much for being the highlight in my day. Xo.
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June 2022 by Scott H.
A rare five star review for a clothing store. This is a fantastic surf shop. All sorts of unique clothing. Not inexpensive, but you get what you pay for.
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March 2022 by Clayton Harper
This place has the good stuff. If you want great clothes or a gift for someone you can get it here. A small amount of outdoor items and a large amount of clothes, shoes, bags, etc. As though that weren't enough, the staff are absolutely hilarious and knowledgable. Ask for Julia. She's a G.
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November 2021 by Mark K.
Everything is five stars about this place except for one incident I had there. I had emailed Cody and asked him to order a Lost surfboard for me. He gave me a price for the board. When the board arrived 5 months later, I went to pick it up. Noah got my board and said that it was going to be $150 more than the amount Cody had told me. Hmmm... He said it wasn't a stock board (it was just like the board in the photo on the Lost website). Just in case, I had printed the email conversation I had with Cody. I showed him the email. He spoke with Cody. They messed up, but I was being penalized. In the end, we split the difference. He was trying to make up for it by giving me wax and a Proof Lab pad. I was disappointed by this entire process but had a beautiful new board. I will be back - partially because they have a lot of great gear and because there aren't really any other shops in Marin.
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November 2021 by Imri M.
Just had a very unpleasant interaction with one of their staff. I was as friendly as could be and excited to buy a board from them and he 1) spoke over me, 2) spoke to me with barely veiled condescension, and 3) mocked my questions. I felt like my business was unwelcome and he pretty much fulfilled every stereotype of this being a white-male-only space/sport. Will be buying a board elsewhere.