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December 2023 by Joanne V.
Love this place for one main reason - if you are late for an event that requires a kid's present, they find you something quick and wrap it beautifully! They have all price points from books to toys to clothing, but the clothes tend to be on the higher-end. All categories have lots of special and fun items to choose from. The staff are all very nice and always have lots of ideas for gifts.
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December 2023 by Daniel F.
I heard about this amazing store in a traditional manner: word of mouth. I traveled to Gorgeous Larchmont Boulevard, and was greeted by some of the friendliest people I've ever met in the retail industry! Having worked in this line for several years in the past, there's a difference between "good customer service" and people that are legitimately kind and enjoy what they do. And extremely talented! I bought the most creative and gorgeous Christmas gift for my little niece, and literally am more excited than I've been in years to see her open it. If you want creative, stylish, and high-quality boutique clothing items for your children, I'm going to declare this is the best place in the world I've ever been. Fun fact: the name of the store is "Girl" in Swedish! (They have lots of clothing for boys too). Come down, enjoy Larchmont Blvd, and stop by Flicka, even just for a look. Happy Holidays!
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December 2022 by Chris H
Decent quality items, bad service. My wife and I visited today, and among the 5 people there, she was the only one followed and approached. Mind you, she's Asian, and the other women were Caucasian. Obviously, she could tell they weren't just friendly, and left feeling discriminated. We were there to get our new born a cute outfit, sadly I think we will never return. You should never shop where you feel discriminated. Will definitely let all my neighbors and friends know as well. Disappointed that this was going to be our neighborhood store. Smh.
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December 2022 by Chris H (Beardo Fett)
Decent quality items, bad service. My wife and I visited today, and among the 5 people there, she was the only one followed and approached. Mind you, she's Asian, and the other women were Caucasian. Obviously, she could tell they weren't just friendly, and left feeling discriminated. We were there to get our new born a cute outfit, sadly I think we will never return. You should never shop where you feel discriminated. Will definitely let all my neighbors and friends know as well. Disappointed that this was going to be our neighborhood store. Smh.
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November 2022 by Johnny M.
This place is great and has all kinds of special items the kids love going in there and dreaming. I needed a special present and they really delivered a nice tiara beautiful princess cape and a special magic wand. The best part was the gift wrapping. It's beautiful
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September 2022 by Miriam G.
Beautiful baby clothes and a lovely selection. Great for unique little outfits that are a bit different.
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July 2022 by Steph C.
I live really close to Larchmont, and I'm constantly amazed by the relative shittiness of its newer shops, just expensive real estate occupied by chain stores and juiceries and whatever temporary ugly clothing and as-seen-on-TV junk the landlords slot into the spaces without high-paying tenants. With places like Pickett Fences and the old Landis kids' store closed, Flicka remains one of the only boutiques on the street with long-standing neighborhood charm. I believe they've been around for about 30 years. I'm in the middle of my baby years--about to have my second, with a lot of friends who are one, two, even three kids deep. I do buy a lot of my son's gear online, particularly the basics (going to stores wasn't even a thing for the first year of his life), but I really like shopping for his nicer clothes in person. I went to Flicka for the first time to get him an outfit for my cousin's rehearsal dinner last May, and I walked out with a couple of beautiful lineny outfits that he has, of course, long outgrown. I went again earlier this month and bought clothes for him and several of his new baby friends on the East Coast, who we met for the first time last week. I spent a lot of time and money, but no regrets. The store is cute, well stocked, and logically organized, and the staff is friendly and helpful. I was able to find something for every kid on my list, as well as a neat little haul for my boy. I think I'll make a point of stopping into Flicka whenever I walk by. Could become an expensive habit, but I like the idea of supporting a local small business while keeping my son looking sharp.
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March 2022 by Meghan McMonigle
Flicka is and has always been my favorite children's store in all of Los Angeles. You cannot beat the beautiful selection and the wonderful customer service. This family-owned, small business is a landmark on Larchmont and is one of the adorable places to shop for a baby shower, nephew's birthday, etc. I love this store so much!!!
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November 2021 by Jed Fuchs
Excellent selection, had the matching mommy/baby set I couldn't find anywhere else in the city. Kristen was so patient and helpful and clearly has passion for the store.
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April 2021 by Myshell T.
Flicka dazzled again today. I said, "Hi" when I walked in and the young lady behind the counter replied, "Hi" with a smile. Then she let me look around. I've been in the store before, so I actually appreciate not being jumped at right away. I want to take it all in. Another lady came from the back and asked if I needed help, but I declined and we started chatting while I was perusing the t-shirts (Biggie, Run DMC, Prince, etc.) Then I mentioned that I was worried my daughter (11) had outgrown the store, and she literally became my personal shopper! She explained that the store goes up to size 16, and showed me where I should be looking. The store is extremely well curated, so cute is in no short supply, but she pulled things out for me that would fit my daughter's style. All three of us spoke about the pandemic, about moving abroad, about fashion. Nice is an understatement because this staff willing to do what it takes to help you find what you need. They are on my must visit place when I'm back in town. Don't be put off if they let you look around first. Some people in Larchmont are just looking, and I think the staff respects that. Appreciate the fact that they are pleasant -- not pushy! It felt like I was shopping with friends. PREVIOUS REVIEW FROM TWO YEARS AGO ON GOOGLE: I went a couple of days ago, and this store is so well curated. I have a 9-year-old daughter, and if I take her here, I will go broke. :) I bought three items for her -- an adorable light blue linen dress, a handbag, and a one of a kind bomber jacket with a jeweled pineapple on the back. The woman behind the counter, Jina, is so nice, and she doesn't write people off by guessing what they can afford. She noticed the things I liked and commented on, so she recommended the PERFECT jacket. When I surprised my daughter with it, she screamed! It was the best day. I'll definitely be back.
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December 2020 by John R
“Hello, are you open?” I ask after being ignored for several minutes while standing outside the door as a camera crew blocks the entrance. Employees are being interviewed inside with their masks off, filling the enclosed room with their aerosolized breath particles and putting everyone who enters at risk. “Yeah” one woman replies and waves me in while the other woman contradicts and gestures for me to wait. Well, which is it? And why are you doing this during peak business hours at 11a on a Saturday? Rude and irresponsible is my take away. Pandemic times are tough for everyone and that’s when people show their true colors. Now that I’ve seen Flicka’s I’ll not be returning.
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December 2020 by Weho M.
I love Flicka so Much its cute and it's my daters fave store she is wearing something from this little shop right now
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October 2020 by Aimee A.
I just love this store. I drove all the way from Pasadena to shop here. The sales staff is so patient and kind. Today they even opened up after they had closed for the day since we said Del the window that we had driven from Pasadena. Thanks, Flicka!
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August 2020 by Rosalind Nina
The best store for kids.
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August 2020 by Ulises Ulises
Best curated shop for kids.
