Rita's 99 Cents + Store is a warm and welcoming establishment in the area, known for its pleasant and extremely helpful staff. The store's vibe is top-notch, and the owner, Rita, is described as a woman following God who is good enough to sell customers random items they didn't know they needed, at any time of the day. Customers and their children love coming to this store, which has fair prices and a godly atmosphere. The staff, including the owner, are praised for their great customer service and friendly demeanor. Rita's is considered the perfect place for all your kitschy needs, with the owner remembered fondly by customers for her kindness, bubbly personality, and always having a smile and a sweet word for everyone who visits.