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November 2024 by Edward Gutierrez
Insane designs, DIRE’s a beast. Super clean work beautiful shop
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May 2024 by Javier Alvarez
Nestled in the vibrant heart of Long Beach, the 1897 Long Beach Homegrown store stands as a testament to the creative vision of local artist Jose Mercado, known widely as Dire. Since the early 1990s, Dire has been crafting fine art, and now he channels that seasoned artistry into a distinctive clothing line: Long Beach Homegrown.
The store itself exudes a raw, authentic vibe that's palpably connected to the city's eclectic culture. As you step inside, you're greeted by an array of clothing that perfectly embodies the spirit of Long Beach. Dire’s influence is unmistakable in every piece, with designs that beautifully fuse classic and contemporary styles. His ability to keep the line fresh while maintaining a timeless appeal is evident, with new styles that consistently capture the essence of street fashion.
What sets Long Beach Homegrown apart is not just the artistic flair of its designs but also the exceptional quality of the merchandise. Each item feels crafted rather than made, with attention to detail that speaks volumes about the durability and comfort of the fabrics used. This commitment to quality is undoubtedly why Dire’s creations quickly sell out.
The popularity of Long Beach Homegrown is also a reflection of Dire’s reputation in the community—a beloved local artist who has stayed true to his roots while evolving his artistic expression. This store is more than just a clothing outlet; it's a piece of Long Beach culture, offering locals and visitors alike a taste of homegrown artistry woven into wearable form.
Whether you’re in search of everyday wear that stands out or a unique piece to showcase your personal style, 1897 Long Beach Homegrown offers something special. Dire continues to bless the fashion scene with innovative designs that resonate deeply with his audience, making every purchase a collectible piece of Long Beach’s vibrant artistic legacy.
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August 2023 by Marwan Alhilal
Nice ?? place
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June 2023 by Mae
Unique and artistic designs by the local artist, Jose. He told me the inspiration behind each design and I was intrigued and loved it. I am wearing one of his designed tshirt. I also wanted the pink long sleeve in the display window but unfortunately they run out of my size. Highly recommend this place.
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May 2022 by Muhammad Zaiyan
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May 2022 by Nicole Andiswa Mahlangu
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May 2021 by Steve L.
This is my spot for OG LB attire! Also great customer service, very friendly! Highly recommend.
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November 2020 by Rosa Velazquez
great customer service!
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July 2020 by Audra Lynn
Great selection and service is always friendly and impeccable
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January 2020 by Francisco
Get customer service
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December 2019 by Angie Valdez
great customer service!
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November 2019 by Dawn L.
1897LB did not disappoint! I found the exact style of cap I’d been searching for-so I bought 3. The store has very trendy and authentic T’s and caps; items locals wear. The quality is outstanding and customer service is excellent! I’ll be shop there again when I return in March!
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March 2019 by Anthony Badowshki
The best. Bought a hat.
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March 2019 by Eric Diaz
Quality clothing.
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November 2018 by Frenk Badowshki
The best. Bought a hat.
