Challenger Liquor is a long-running store known for its very good and low prices. It is clean, organized, and usually has everything a person is looking for. The owners are nice, and the staff is very polite and sweet. The area outside is described as sketchy and busy, with lots of people hustling around the parking lot. It is not for the average customer, as the environment can feel unsafe despite security, with notable activity outside the store. It is a place where many go to find what they want.