KK's Market is a classic liquor store in Lakeside, located across from Lindo Lake. It specializes in liquor, beer, and spirits, with a simple selection including candy. The owners and employees are great, kind, and go above and beyond for customers. They are described as diligent, quick, and hip. Many consider it the best liquor store in East County and all of San Diego, with customers frequenting it for years and going out of their way to visit.