10AM - 8PM
255 Forest Ave, Laguna Beach“High quality clothing and a fantastic team to help you find the perfect fit. Many of the items are from Italy and the fabric is beautiful. A definite go to in Laguna.”
11AM - 7PM
353 N Coast Hwy, Laguna Beach“Very cute choice of clothing. You can order some coffee while you’re there and chill in their lounge area as well. The staff are so friendly and the day I went, they even had their cute little dog roaming around the shop waiting to be pet ??”
“My wife and I love the soul project. Great vibes! Great staff and a staple in the Laguna beach community. A must visit on your vacation or a great stop to shop as a local. Highly recommend!”
“This place a total gem for men’s clothing. I make sure to come here and check out the new stock every time I’m in Laguna. The lady who works there really gets it with men’s fashion. She has curated the best current designers under one roof. I always look forward to visiting here which is probably once a year. It’s easy to find cool stuff at Nordstroms or Neimans for $1k per item after spending a hour looking thru junk but every time I come here, I find amazingly wearable stuff on every rack for very reasonable pricing. Today, she guided me to a very differrnt-looking suede overshirt that was 1/3 the price of All Saints and better looking and a white structured shirt that is wearable year round. If I lived in Laguna, I’d be shopping here every weekend! We used to have stylish men’s store like this in malls around where I live but gradually they’ve all shut down and we are left with Nordstrom and Neimans. I wish more men supported small businesses like this. They are better in every way and you don’t have to spend all day going thru weird junk to find something nice.”
10AM - 5:30PM
384 Forest Ave, Laguna Beach“This is a great shop for reasonably priced and attractive souvenirs from the area. It was the first shop we went to and I would have regretted not buying anything because others were so disappointing. Highly recommend checking them out!”
“Great store. Have some nice designers and Tania is great. Went in for a shirt left with a shirt and a suit that I’ve actually been passively been looking for over 2 years.”
“Love shopping at this Laguna Beach store. Always reminds me of Crazy Shirts in Kailua-Kona Hawaii. Staff is always cheerful and helpful. Every visit I exclaim upon entering that I am not buying one thing. That's because it is either two or three items.Pamper yourself, go visit this store... Aloha”
“Undoubtedly, this boutique has the absolute best designers' picks in SoCal. Even if for some people is like looking at a pollock: they don't understand the art and they criticise the price. The person at the shop knows e.thing about fashion and doesn't hover over you trying to sell you something. Sales on the website are great.”
“Meredith the manager and MK were absolutely phenomenal! Their customer service was second to none. They went above and beyond to ensure my daughter got the exact aviator nation clothing products she has "wanted her entire life" all 12 years lol. Despite the humor in the situation Meredith and MK called multiple stores and were able to track down exactly what my daughter wanted and have them shipped to our house promptly from NY and San Francisco! They were so kind, accommodating and beyond helpful! Cant thank them enough and we will be sure to shop at the Laguna store whenever possible because these ladies have made a lasting impression and we are so grateful for them! Aviator Nation should definitely recognize Meredith and MK for their amazing representation of top-notch customer service! Thanks again for all you did and making my daughter's birthday wish come true!”
“On vacation and forgot to pack sandals, walked right in and found the perfect pair for a fair price and a sweet T-Shirt!Employee ringing me up was very nice as well. Overall great experience (:”
“Just had a wonderful shopping experience with Brooke and Mac. They were very knowledgeable of their product. They made constructive recommendations without being pushy. Between the high quality store merchandise and the high level of customer service, I will definitely be coming back. Highly recommend.”