Wicked+ General Store is a thoughtfully curated, modern general store featuring an eclectic mix of lifestyle goods and elevated essentials. From Everyday California, Mollusk Surf Shop, Howler Bros, Sendero Provisions, Parks Project, California Born, Range Essentials, Iron & Resin, and Freaks of Nature apparel to Baxter of California grooming, Secrid wallets, Camp Snap cameras, Nocs Provisions binoculars, RUMPL blankets, and Chemex brewers, every product is chosen with purpose. And many others. Perfect for men’s gifts, coastal living, and everyday upgrades.
Hands down the best secret spot in Hermosa Beach for beach gear. I love this place. Great vibes, super cool people, and always a solid find. Shhh… let’s keep this one between us 🤙
August 2024
Great, non-touristy/boring clothing and merchandise. For sure worth a stop!
March 2022
Really unique and cool store. All kinds of stuff, comes with friendly service. Price level was another pleasant and positive surprise.
