JJ's Liquor in Hayward, located on Royal Street, is known for its friendly atmosphere and extensive selection of alcohol, from wine to hard-to-find options. The store offers great prices and frequent specials on liquor, making it a popular choice for locals and visitors alike. It opens early at 5 am and also sells fresh tamales and tacos, catering to both hunger and thirst. Customers appreciate the welcoming staff, who are always friendly and helpful. The store feels like family and is highly recommended as an awesome liquor store experience. While it is conveniently close to the I-880 freeway, some mention that additional security could improve safety. Overall, JJ's Liquor provides a warm, friendly environment with a good variety of products.