10AM - 6PM
6299 Hwy 9, Felton“I’ve been coming to Air and Fire since 2011 and absolutely love it. Emilia’s sprays, soaps and oils have been a staple in my daily routine since the day I walked In looking for assistance in balancing my energy. Between Reiki, crystals and classes this place has been at the center of it all. I’ve since moved to Washington state and now get to order my things. So yes, she ships her amazing products. I’ve tried many different sprays and oils, hands down Air and Fire takes the cake. Spiritual cleanser and dragons breath are my fav sprays and soap !
You have to go in if your local, you need to check the website if you’re not local, and you need to get to know this amazing woman!!”
“I bought a pair of beautiful earrings, accidentally dropped them in the street, and didn’t realize I had lost them until I got home. I loved them so much, I decided to go back to the store a couple of days later to buy another pair. When I arrived, they recognized me immediately and told me that someone had found them and brought them back to the store. They said they even walked around looking for me. Needless to say, I was so grateful to the good person who found them and the store for caring enough to try to find me. A not so great experience turned into one that totally made my day! Great store and great people running it.”
“Botanic and Luxe is beautifully curated. I recently found a few items while shopping around and ended up having them emailed to me. The staff was sooo sweet and helpful! My package came today with a sweet handwritten card. The B&L team is doing a great job!!
Thank you!”
“I recently visited Lumen Gallery and had such a great experience! The selection of jewelry, art, and home goods is beautiful and really unique—there’s something for every taste and style. I ended up finding the perfect gift, but honestly, I wanted to take half the store home with me. The staff was super friendly and helpful without being pushy, and they really know their stuff. It’s a great spot to shop for yourself or find special gifts. I’ll definitely be coming back!”
“Such a great spot in Santa Cruz! Adore the variety of items they have here. It's the perfect place to treat yourself or find gifts for others. Love that they have mini variety options of some of their staples for gifts. They have a mix of local makers as well here, which is always nice when you want to shop local. Everyone here is always super sweet and they also host events sometimes too which is a blast! Highly recommend!”
“I was on the hunt for seashells to use in an event I organized this October, and I found everything I needed and then some at this store! They had a fantastic selection of beautiful shells at very affordable prices. I'm absolutely thrilled with my discovery and will definitely return soon. :)”
“I was visiting a friend in Santa Cruz and we stopped in Miss Jessie May's. This store was really awesome. Loved all the vintage jewelry postcards and pottery. Definitely worth checking out!”
“The girl at the cash register was great! Very helpful when I asked about sizes. Also, the sweatshirt I bought was $30 cheaper than the boardwalk shops so if you're looking for souvenirs...”
“If you are looking for a LOT of interesting things, this is the place for sure. Nestled next to a very large plant farm Ivy's Porch fits right in. Make sure you have a lot of time, because this place is massive, inside and out. My daughter and I wandered around for over an hour and came home with some lovely treasures, and there are a lot of treasures to be found in this darling place. Several women run this, and they have all of their wares out for you to buy. Also, the women that run this place are so very lovely and helpful. If you are near Scotts Valley in the Santa Cruz mtns make sure you stop by.”
“From the Ocean to Your Table/ Hands...
Ssssooo Fresh and YYYUUMMIIILLIIICCIIOUUUSS Seafood ‼️
Calamari and Chips & Fish and Chips with a beer can't go wrong ? ??”
11AM - 4PM
1345 Pacific Ave, Santa Cruz“Always a pleasure to stop in when we are in town. Almost feels like visiting an art gallery. With such a wide variety it truely has something for everyone. Highly recommended.”
“Cutest gift, home ideas. Clothes, scarves & purses too. Darling baby line for newborns.
Always an uplifting experience to shop at Zinnia's ??”
“Beyond their mission, this store is a little gem! It has a variety of locally made and sourced goods from lip balm, herbs, candles and more! The best part is the quality of the products use high end ingredients and truly show the love and care when the team makes them. Take a gander and be sure to ask about their mission as well!”
10:30AM - 6:30PM
1368 Pacific Ave, Santa Cruz“The products in this Artisan Store are an agency of handmade expressions of great value--multiple assortments of artisan items. I have purchased numerous gifts, hand-formed jewelry, cards, delectables, fine art, and printed graphic art. Items for children to adults grace this well-lit, handcrafted, unique, bespoke, or custom-made location. The value is in the hands of the beholder!!”
10:30AM - 6PM
116 San Jose Ave, Capitola“A cute mom-and-pop shop close to Capitola Beach! Me and my family visited Capitola Beach for the first time, then we happened to walk by Rainbow City Limit. Since it was our first time here, we wanted to check out the souvenirs they had. The inside is really quaint and fashioned with many toys and tourist souvenirs. They also have a selection of Beatles merch which I thought was pretty cool! I ended up buying a Santa Cruz sticker sheet and a couple of postcards to mail to my relatives. The owner was really nice too. Definitely a cute place to stop by if you're in the area! Just a heads up that parking can be hard to find in the area. Paid street parking only and you have to move your car after 3 hours!”
12:30 - 5:30PM
4507, 698 Front St, Santa Cruz“A magical store, filled with miraculous products that should be much more expensive for what they do. Thank you so much for the experience! All the products are incredible and you guys deserve so much more recognition ✨✨✨ i highly recommend this place and the products, and the lady there was so incredibly kind and she gave us so many freebies as well. i’ll definitely be back! ?”
“Santa Cruz Bay Company is a souvenir shop in Santa Cruz located right on the pier. There are many shops around but this was the only shop that had reasonable prices. Well, I can’t exactly say that because the prices are crazy high but they did have a nice beach sweater on sale so I bought 2. The customer service was nice, the young lady was nice to give us more info of things to do.If you’ve never been walk further down the pier and watch the SEALS!!”
10AM - 9:30PM
400 Beach St, Santa Cruz“Wanted to share that Stephanie went above and beyond with her stellar customer service!!! She made my shopping experience a memorable one with her result orientated knowledge!! Thank you!!!”
“Surf Life was definitely the best shop to look for our souvenir hoodie at. Of course it's summer, but all our kids needed a hoodie because that's the thing these days. I liked Surf Life the best out of all the shops because this store had much more space to move around in. It felt much more organized than the other stores. They have a huge display of hoodies on their wall and not to mention, unique styles you could only find here! The staff was a delight. Very kind. They asked if we needed any help as we browsed at their selection. They have other clothing items such as sweat pants, tanks, t shirts, stickers, bags... and more than I can remember! When it was time to pay, my daughter wanted to wear her hoodie out (yup, in the hot summer sun) so they offered to cut off the tags for her and put her current hoodie in the bag. She loved how soft the inside of the material was and pretty much didn't take it off the rest of the trip. I liked the quality of the material and felt like it was worth every penny!”
“Cute little shop with beautiful crystals, books, and gifts. There were some really unique items and the displays were beautiful. It also smelled so nice inside.
The owner was so friendly, knowledgeable, and made us feel welcome.
We love shops like this but it’s hard to find really nice ones so we were so glad to find this one! Great vibes here and we can’t wait to go back!”