Harper Motors, founded in 1912 and one of America's oldest automobile dealerships, has a long history of serving customers in Eureka, California. Now managed by the great-grandson of the founder, the dealership offers new Ford and Kia vehicles, as well as used cars, trucks, and SUVs. Customers praise the friendly and helpful staff, including Roman, Chris, and Darwin, for their professional and patient service. The process of purchasing a vehicle is described as quick, easy, and smooth, with great communication and support from the team. Many appreciate the welcoming atmosphere and the owners’ involvement, making for a positive buying experience. Whether customers are looking for a specific vehicle or need assistance with financing and service appointments, Harper Motors is known for providing great service and helping customers find their dream vehicle.
Terrific experience shopping for our new Kia Sportage. Roman helped my wife and I over multiple visits to help get us the perfect vehicle. The business was very patient with us and asked us the proper question's to guide us in the right direction. Thank you Roman & Harper Motors.
November 2025
Roman was extremely helpful when I was purchasing my new Kia. The process was quick, easy and professional. Highly recommend.
October 2025
Everyone was super nice! The best dealership in Humboldt hands down!
