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February 2024 by Janet P.
I went months without a haircut after a bad experience and today I decided to give Wendy at New Florence a try and I'm so glad I did!! She really took the time to listen to what I was looking for. I feel like during the wash and prep prior to cutting, Wendy got to know my hair and how to work with it. Wendy took her time and was very meticulous. 5/5 I would definitely recommend Wendy and am already looking forward to going back to her! And not to mention the salon is super cute filled with plants and natural lighting!
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February 2024 by Matthew Davis
New Florence is a gem. My wife started coming here a few years back (she loves it too!) right prior to the pandemic and introduced me to one of the stylists (thanks Jesse!) that has been only top notch. Highly recommended!
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January 2024 by Carolyn West
Heather is caring and skillful. I felt pampered from start to finish. Lovely space, too
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November 2023 by Sophia Robinson
Kate Szelap is the best Hairdresser in the East Bay!!! Love this salon
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September 2023 by Ivette G
My haircut was with Anjela. I was dissatisfied with the haircut I received and felt that my concerns going into the haircut and after were ignored. I meant to leave a review earlier and was prompted after my hair finally grew out and I was able to get a much better haircut from another salon. Would not recommend this hairstylist for curly haired people.
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August 2023 by Ls K.
Great haircuts from Jesse every time, and he always knows exactly what I want! Very polite and I'm happy
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August 2023 by Michele Scott
Easy to navigate the website and make an appointment. Great vibe inside and Wendy was an artist with my touch ups and a much needed trim. I really enjoyed my first time and will be back.
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May 2023 by Veronica Bucher
Do not be fooled by their trendy aesthetic: I left this salon with the absolute worst haircut I’ve ever received. I asked for subtle layers but she gave me horrible, short, chunky pieces of hair instead. Horrible horrible. It’s going to take a year for this to grow out. Wouldn’t recommend to my worst enemy.
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April 2023 by Jinna Yang
I’m not sure why this place has such high reviews, I’ve been here multiple times for haircuts and balayages and my experience has been mediocre at best. For example, my first balayage here I asked the hairstylist for a certain color. She said it was too light and it’d be impossible given my brown Asian hair. Fine, but she also only used Saran Wrap for the balayage and told me to come back in 3 months for another session to get it to the color I wanted. So I booked another appointment for 3 months later, this time a balayage + haircut. After 5 hours, my stylist told me there would be no time for a haircut because my hair was so thick and the balayage took too long, like that’s my problem? Again, she only used Saran Wrap and my color was STILL not the color I wanted. So I’m out $600 at this point and didn’t even get a haircut. I then booked another appointment for a haircut, and when I came for the haircut, I told my stylist, I’ve been here twice for balayage and my hair is still not the color I want. She said, ok come back next time and we’ll use foil, a technique called foilayage. First of all, what makes you think I’d drop another $300 to sit through another 6 hours of balayage? Second of all, WHY DID YOU NOT JUST START WITH THE FOILS METHOD?? it’s not my job as the customer to tell you which method to use, it’s YOUR job to figure out how to get me the color I want. The audacity of the stylist to tell me to come back AGAIN was just ridiculous, like I’m going to drop more money and time AGAIN. On top of all this, all of the haircuts (4-5 total) that I’ve received at this location has been mediocre at best. If you have Asian hair or need balayage done, don’t come here. They won’t get you the color you want.Services: Haircut
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April 2023 by Annie Pham
I love coming here! My haircuts always turn out the way I want and when it grows out, it still looks beautiful!
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March 2023 by Jennifer H.
I made an appointment with Kate for a cut and color this afternoon. I received a confirmation two days before my appointment. When I arrived at the salon, I was told that Kate had canceled her day. Nobody informed me of this. Not the salon or Kate. Needless to say, this is very frustrating, as I took time off of work, and traveled all the way from Oakland. New Florence was recommended to me by a friend, and I was very excited to get my hair done there. It's unfortunate that this with handled so unprofessionally.
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October 2022 by Deidre Locklear
One of the best spots in the neighborhood. Everyone who works at the salon is excellent, and the ambience & decoration is engaging as well. All in all, great salon!
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August 2022 by J9 RDH
Megan has been doing my hair for 13 years now. She is amazing!
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July 2022 by Stella R.
I hadn't gotten my hair cut in so long, and I was looking for something short with layers. Kate cut my hair and she did an amazing job, I am so happy with what she did! She gave me exactly what I was looking for, and gave me tips for styling it at home. The overall vibe of the place is comfy and welcoming, I'm glad I have found a new salon to come back to!
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June 2022 by L C.
Shimeko Franklin is Fantastic! She gave me the best haircut, ever. She listened to my ideas, asked questions, and provided feedback based on my hair and texture. The ensuing result was even better than I imagined! I'm absolutely thrilled...and to top that off, Shimeko is a gem with a very generous spirit.
