BARONS was founded in 1967 with the singular dream of creating a truly unique, luxury jewelry buying experience. As a local family owned and operated jewelry business, BARONS proudly serves the entire San Francisco Bay Area as the leading bridal jewelry store, with a fabulous collection of diamond rings, fine jewelry, and watches with a dedication to exceptional personal service. We carry today's leading bridal and fine jewelry designers including TACORI, Simon G., Mark Schneider, A. Jaffe, Michael M., ArtCarved, Coast Diamond, Gabriel & Co., Lashbrook, CrownRing, Triton, Bellarri and FOPE. Select your perfect natural or lab grown diamond center as well. We carry the watch lines Carl F. Bucherer, Raymond Weil, Luminox, and Seiko Luxe too!