Holiday Market, founded in 1962 on Front Street in Cottonwood, California, is a small-town grocery chain with a strong community roots. Owned by North State Grocery, Inc., an employee-owned company, it now operates fourteen stores across Northern California and Southern Oregon. The stores are known for being clean and well-organized, with a boutique feel and easy-to-find product displays. Customers appreciate the friendly and happy employees, along with the good selection of fresh and local products, including vegetables from local farmers. The market offers a variety of items such as drinks, deli sandwiches, pet food, and vegetarian products, making it a versatile shopping spot. Visitors often highlight the store's great customer service, fresh offerings, and welcoming atmosphere. Many enjoy stopping by after road trips or while camping nearby, considering it a convenient and reliable place to shop. Overall, Holiday Market is valued for its cleanliness, friendly service, and community-oriented vibe.