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September 2023 by Nobody C.
I stopped in this store originally for a box to give my daughter a gift in. It cost me a whole lot more than I would have liked to spend, she was saying it's their anniversary so they are marking everything down 50%. So I ended up buying a silver chain for $307.00, I got home and weighed the chain and saw the silver prices online. The chain was only worth $35.68. My advice to anyone is to buy from Amazon or anywhere else. This place wripped me off so bad that I'm embarrassed to tell anyone.
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August 2023 by Cambria Wilson
This place is disappointing to say the least. It’s such a cute little shop I had no doubts about the quality of craftsmanship but I was wrong. Fell in love with a ring which I bought for a whopping $40 and it broke LITERALLY the next day. I understand amber can be delicate but I have dozens of pieces that have neverrrrrrrr come close to falling apart like this. Hope they step their game up! Or refund me ?
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August 2023 by Jody Galvan
Love my Turquoise Bracelet!!! We stopped in the store yesterday while we were visiting Capitola. The young girl at the counter was very helpful and very pleasant. Thank you for your great customer service and my beautiful new bracelet. It’s my Anniversary gift from my husband. I love it.
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June 2023 by Tristan E.
One of my favorite places to go when looking to be accused of a crime I didn’t commit. If you love having your time wasted by incompetent buffoons who will drag you off the street to accuse you of thievery, then I highly recommend stopping by. I can only hope that the one individual who made this critical misjudgment does not represent the business as a whole, but for now I will judge them on this one individual’s extraordinary absentmindedness. Before accusing someone of a crime, it’s best to make sure the real crime isn’t your own incompetence.
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May 2023 by Kevin M.
Walking around the area and came up to this place. The staff was very helpful and prices are good....especially when they have sales:)We were not rushed and they had a great selection of items compared to other stores in the area.
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May 2023 by Lu R.
Super cute shop, amazing selection in silver, excellently priced and what great customer service! Walked out with several wonderful pieces that I absolutely love!!
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April 2023 by Tristan Eisenberg
One of my favorite places to go when looking to be accused of a crime I didn’t commit. If you love having your time wasted by incompetent buffoons who will drag you off the street to accuse you of thievery, then I highly recommend stopping by. I can only hope that the one individual who made this critical misjudgment does not represent the business as a whole, but for now I will judge them on this one individual’s extraordinary absentmindedness. Before accusing someone of a crime, it’s best to make sure the real crime isn’t your own incompetence.
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April 2023 by Miranda Hunt
BEWARE: if you shop here and touch anything, you may be accused of stealing and made to come back and watch camera footage that will ultimately exonerate you and waste your time. don’t even try going in here — the manager is a piece of work. hey dude, how about you figure out how to put things away in the right spot before accusing people of stealing.
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June 2022 by R D.
I love silver jewelry and I'm a s***** for a good tourist location shop on a relaxing day off. I stopped into the store randomly while walking to my car from the beach . Immediately thought to myself "gosh the layout and employee are so unpleasant, it really reminds me of that silver store in downtown Santa Cruz." Lo and behold, same name, seemingly same local chain. I laughed to myself. The layout is terrible. It's not possible for more than one person at a time to look at rings of the same size. Only two groups in the store can realistically fit at a time, and you'll be touching back to back as you shop. I'm sure it's no mistake, as they will watch you like a hawk unless you physically present in a specific way. Understandable for items sold by weight, but the "designer" - their words - set price items don't have their tags displayed visibly. The tone of the woman speaking to other customers was off-putting. It didn't feel worth it to poke the dragon and request prices for things in display cases. The selection is better in Santa Cruz, not that I'd go back. I saw a few nice pieces here but overall not great styles, not good prices, nothing you can't find elsewhere in a more comfortable environment.
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February 2022 by Alekz Londos
THIS STORE SOLD ME A FAKE SILVER NECKLACE FOR A LITTLE OVER $1, 300. WHEN I FOUND OUT A FEW YEARS LATER, THE PAWN SHOP WOULDN'T EVEN GIVE ME $50 FOR IT. I TRIED CONTACTING THE OWNERS TO GET A REFUND AND THEY IGNORED ME. I LATER WENT INTO THE STORE WITH A MAGNET AND THE MAJORITY OF THEIR SILVER IS MAGNETIC, THAT MEANS IT'S NOT STERLING SILVER. THEY GOT MAD AT ME AND MADE ME LEAVE THE STORE!!! I'M STILL IN COMMUNICATIONS WITH THE BETTER BUSINESS BUREAU AND PROCEEDING WITH THE CLAIM.
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February 2022 by Shelby McDermott
I don't think the hours are right. I stopped by at 5:40 to get a simple silver chain necklace and the website says they close at 6:30, but the lights were off and the door was locked. I tried calling the number on the door but nobody answered
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October 2021 by Gisele X.
This shop has a plethora of sterling silver based pieces. No other metal in this place. I love that. It seems they have almost everything on sale, but to me, it seems like the sushi places that advertise 50% off rolls. All the time. lol! But, that's fine. The prices are a-ok. Lots of opal, Labradorite, and abalone (presumed red abalone) pieces. I left with a simple pair of abalone earrings. The sales gal polished the silver and gave me a small ziplock style bag to keep them in. She was friendly and helpful but not invasive. And we weren't rushed. I'll definitely return next time I'm in town.
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September 2021 by Bumbledette
Never returning, went on saterday the 12th to buy maching rings with my mom and waited an hour outside the store while the woman behind the counter ignored me completely and the 2 girls 'buying' took forever looking at every ring,necklace and braclet. im never returning not worth the wait or stress
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August 2021 by Chyna C.
This jewelry shop is really cute and small but they have a lot of sterling silver pieces that have really fine details. I really want to come back and buy one of the hammerhead shark rings or octopus rings. They have a lot of really small, detailed sterling silver pendants that I have never seen before. They have a little something for everyone: chef, nurse, firefighter, dog or cat owners, fantasy/fairy, animal lovers, etc. I was in here for a good 30 minutes and didn't feel like I was being annoying or rushed out. I really wanted to leave with something so I bought a ram head pendant and a ring. I bought both for around $40. The ram head has really nice detail. It actually LOOKS like a ram. The only thing I was a bit disappointed in was their ring selection. It is nothing like their pendant selection. I wish they had more eccentric, goth, or bolder choices to choose from. I like skull rings and they did not have much to choose from.
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September 2020 by b looolooo
Never returning, went on saterday the 12th to buy maching rings with my mom and waited an hour outside the store while the woman behind the counter ignored me completely and the 2 girls 'buying' took forever looking at every ring,necklace and braclet. im never returning not worth the wait or stress
