Nob Hill Foods in Capitola has been serving the community since August 27, 1980. It offers a variety of fresh products, including delicious Dutch crust bread that is both crusty and soft, and a wide selection of produce and Pacific Cookie Company cookies. The store features a clean and beautiful location with helpful and friendly staff. Customers enjoy the deli department, especially the "Chicken Strip with a Boom Boom" sandwich, which is highly praised for its taste. While the store provides a good selection of goods at great prices, some customers have noticed issues with product rotation, out-of-stock items, and dairy products needing better management. Overall, it remains a convenient spot for most needs in the Capitola area.