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February 2024 by Annie T.
What's not to love about a rainbow store? Well that's what I thought before I walked in. Hopefully the cashier/store personnel was just having an off day, but whoa! I haven't been talked to so rudely before in a store. Ever. I asked about the stickers that were in the glass cabinet the woman associate was sitting at, and she answered in a very annoyed tone: "They're stickers!" I could not believe she gave attitude towards a customer for no reason. My child was happily looking around, but it was hard shopping at a place where the worker makes you feel unwelcome. I tried explaining why I was asking the question (because maybe she wasn't aware there are different types of stickers??? Haha), but the store associate barely looked up to acknowledge me. Btw we were the only ones in the store. It is very unfortunate because as a proud parent of an LGBTQ child, I wanted to buy some rainbow gear for our house and car. I'll be taking my business elsewhere now.
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February 2024 by Cameron Ponce
Awesome little shop! I always get something, they usually have a cool mood ring selection.
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November 2023 by Saltwater A.
One of the most magical stores there ever was. Make sure to take your kiddos and your inner child in before you leave town.
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June 2023 by Leif Ostergren
The people really make this place! Service is top notch!
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May 2022 by Jessica T.
A cute mom-and-pop shop close to Capitola Beach! Me and my family visited Capitola Beach for the first time, then we happened to walk by Rainbow City Limit. Since it was our first time here, we wanted to check out the souvenirs they had. The inside is really quaint and fashioned with many toys and tourist souvenirs. They also have a selection of Beatles merch which I thought was pretty cool! I ended up buying a Santa Cruz sticker sheet and a couple of postcards to mail to my relatives. The owner was really nice too. Definitely a cute place to stop by if you're in the area! Just a heads up that parking can be hard to find in the area. Paid street parking only and you have to move your car after 3 hours!
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March 2022 by Kris Kate
the stickers are great, i loved the rainbow fish flag thing. also the person working i saw was nice, they have superior music taste.
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November 2021 by Lisa Harris
Always fun.
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October 2021 by McCay Ruddick
There was a lovely blue haired girl there who helped me find a shirt and also showed me some beautiful locally made jewelry. Overall a great experience.
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July 2021 by LADY LN3
On the day my son and I visited this store they actively had a mask mandate sign posted on their door. As soon as my son and I walked into the giftshop, we saw one lady paying for a handful of items at the cashier counter wearing no mask and a second lady was in store browsing shopping with no mask at all either. The cashier immediately yells to my son and I as we enter, "Masks Please!" The items I purchased WITH A MASK ON were okay quality. Their selection for sweat shirts and t-shirts were limited in sizes available in stock. The quality in coloring on the fabric of the T-Shirts purchased looked a bit dull and really faded after the first wash. The coloring of the garments I purchased were not as vibrant for my liking in what I would expect for a new clothing item, but supporting small businesses is vital especially as our economy recovers from COVID. The pricing was overall okay and not over priced for the subpar quality of the products I saw available. This is an okay gift shop in Capitola for lower quality, simple budget friendly souvenirs. Other than the TERRIBLE Customer Service Experience (This is why I only gave 1 star) where clearly I witnessed 2 patrons in the store given the "privilege" and given a "pass" by the cashier to NOT HAVE TO COMPLY WITH THEIR OWN MASK POLICY while in the store. This business gets absolutely a ZERO rating for it's customer service standards on not treating all customers equally based on my personal experience shopping here. The overall shopping experience in a nutshell here was subpar to maybe a okay rating. It's product quality, limited value in products available, and shortage of selection in products to purchase along with terrible customer service makes this gift shop have a lot of room for business practice improvements to better serve their customers in the future.
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July 2021 by 77671
My family has been vacationing in Santa Cruz/Capitola forever..since there were only pinball and skee ball by the beach, and limited rides at the boardwalk. Took my grandkids into the Rainbow city limit store, as we have always given them business. I understand about the state requirements with masks ,( which are way out of hand), but the older woman at the counter was so rude and told my grandson to get a mask on, in a tone that wasn’t at all customer friendly. He is nine and was very embarrassed. She said the same to my 6 yr. old grand daughter, so unnecessary. I worked as a letter carrier for 34 yrs. and never disrespected people as she did. No one has the right to be so controlling as she tried to be. With this experience, I won’t be giving them anymore business. I won’t be talked down to, and neither will my family. You can be sure, knowing the area as well as we do, we will spread the word of our experience, and steer others away.
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June 2021 by Anna Ess
The crocheted toys are made by a friendly older employee. A bunch of the rainbow beaded stuff was made by a former employee who went to college. A great little shop with a ton of kites and toys.
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April 2021 by Mcray 3000
There was a lovely blue haired girl there who helped me find a shirt and also showed me some beautiful locally made jewelry. Overall a great experience.
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April 2021 by Ismael R.
Horrible customer service. My doctor does not want me wearing a face mask due to my medical condition. The same face mask order also protects me as a person with a medical attention. No accommodations were made as required by law and she refused service in a rude manner. I simply took my business elsewhere and had no issues with anyone else. It looks like medical discrimination is accepted here.
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January 2021 by Kurt Hazlitt
Great store! Found a relic from my past here and passed it on to the next generation.
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November 2020 by mini
We were in Capitola and returned to do some shopping at Rainbow City Limit, Its a cute store, and has a good variety of beach stuff, t-shirts, and other things for sale.
