Jewelry Stores in Capitola, CA

11 locations found near Capitola

“If you’re looking for jewelry AND a VIP experience, go see Ester at John Roberto Jewelers in the Capitola Mall! Seriously, I think she might have a photographic memory or some kind of customer-service superpower. I was just walking through the mall today, not even shopping for jewelry, and she still remembered me! That level of attentiveness is rarer than the diamonds in the case.

Ester is professional, knowledgeable, and super friendly—like, the kind of friendly where you feel like a high roller, even if you’re just browsing. She follows up like a pro, making sure I got exactly what I wanted last time, and now I can’t imagine shopping anywhere else.

I’ll definitely be back for another purchase—for the love of my life, of course. But let’s be honest, I might also just go back for the VIP treatment and to feel like a jewelry-shopping celebrity again. If you want amazing service and someone who actually cares, go see Ester.”

4.9 Superb78 Reviews

“These guys are super rad!! I’ve only been here a few times and both times, I’ve left HAPPY!
They have actually tough me a thing or two about silvers and different kinds of money! :)
There’s not too many places around here that will pay you the way this place does, I recommend coming here”

5 Superb20 Reviews

“I bought a pair of beautiful earrings, accidentally dropped them in the street, and didn’t realize I had lost them until I got home. I loved them so much, I decided to go back to the store a couple of days later to buy another pair. When I arrived, they recognized me immediately and told me that someone had found them and brought them back to the store. They said they even walked around looking for me. Needless to say, I was so grateful to the good person who found them and the store for caring enough to try to find me. A not so great experience turned into one that totally made my day! Great store and great people running it.”

5 Superb59 Reviews

“The shop owner was absolutely lovely. She had such amazing energy, really helped us with what we needed, and very knowledgeable about crystals. I loved that they also sell palo santo and sage ❤️”

4.7 Superb54 Reviews

“I recently visited Lumen Gallery and had such a great experience! The selection of jewelry, art, and home goods is beautiful and really unique—there’s something for every taste and style. I ended up finding the perfect gift, but honestly, I wanted to take half the store home with me. The staff was super friendly and helpful without being pushy, and they really know their stuff. It’s a great spot to shop for yourself or find special gifts. I’ll definitely be coming back!”

4.8 Superb59 Reviews

“This store carries very high quality and reasonably priced sweatshirts . I am especially fond of the very artistic heart wave of Capitola which is the original artwork of the owner Devon’s wife!
If you have not yet seen it you must! He also sells this design in a greeting card that I sent as Valentine cards this year!
Shop local and support locals in the village”

5 Superb21 Reviews

“super cute art store in the heart of capitola... my friends and i stopped by en route to the beach and loved what we saw here, lots of custom greeting cards, paintings by local artists, mugs, jewelry and clothing branded with capitola. some of the actual artwork was very unique, symbols and things that i hadn't seen in other art stores. the ladies working there were super sweet, very friendly. hours are a little limited though, they only open wednesday - sunday, 11.00-17.00 (closed on monday & tuesday). as far as parking, there is limited street parking, but your best bet is to park in the city parking lot about a block away.”

5 Superb11 Reviews

“Oceania has great selection and customer service. Knowing their curated clothings so well they become your personal shopper, making suggestions and pulling from stock. Thank you I’ll be back”

4.3 Superb16 Reviews

“Just came in looking for a simple silver chain, not knowing the wide variety of options and pendants they had. Reyna was super patient and helpful allowing me to look at all my options and price breakdowns. If anyone is reading this in management they should give her a easier, she deserves it! Thank you Reyna! Would recommend!”

3.6 Good40 Reviews

“Visited this store to get a wrist watch battery replaced. Mr Hector was very friendly and replaced the battery swiftly. Most places send watches to other places, which is a pain. I was pleased to have get it done right there and then. They also undertake jewelry repairs. This was store was recommended by their neighboring jeweller Don Roberto. I’d use them in future and hope this mall remains for locals.”

3.4 Good47 Reviews

“Love my Turquoise Bracelet!!! We stopped in the store yesterday while we were visiting Capitola. The young girl at the counter was very helpful and very pleasant. Thank you for your great customer service and my beautiful new bracelet. It’s my Anniversary gift from my husband. I love it.”

1.9 Poor38 Reviews