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December 2023 by Miriam M.C.
Very nice store and friendly staff, very well stocked
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December 2023 by LosAngeles ASMR
Wow I was blown away by the customer service at this hidden K beauty gem! All the ladies who worked there were so sweet and helpful. They even suggested a lip balm from a brand I haven’t heard of called Nuse and I’m obsessed ! I am moving back to the area and I am definitely coming back. Highly recommend this beauty store!
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January 2022 by Aida León
So kind!! Excelent!!!
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July 2021 by Katrina L.
MY SEARCH FOR THE PERFECT NUDE EYE PALETTE is over. The sweetest owner/associate greeted me and helped me right away. I got the Clio Mauve Palette and I'm so excited to try this K Beauty makeup brand. Thank you, and I enjoyed the sheet mask!!!!
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May 2021 by Rebecca P.
I ALWAYS go to i.beauty for sheet masks. Whether youre looking for low end (average $1) or more, they have it all. And if you want to go even more higher, the owner of i.beauty also owns Nature Collection (LG cosmetic line such as Ohui, Whoo, and Sum) which is right next door. Other products i buy from here: BB creams and make up. They carry the well known K brands such as Dr. Jart (sold at Sephora) and Tony Moly (sold at Macys).
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January 2019 by Joy A.
I haven't even gone to this store yet. I just made a phone call about some product. The gentleman and a lady I spoke on the phone was super friendly, helpful and welcoming. Just that along make me want to give them 5 stars and write a review for them
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May 2018 by Christina Y.
I love the selection of products they carry!! They have the basic Korean cosmetic for skincare and makeups, but also French cosmetics like Thalac. They have everything you need here!! Their service is also so great :)
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January 2018 by Jenn H.
The lady here was super friendly! They had masks for $1 and it was buy 10 get 10 free so woo $0.50 per masks and the packaging for these are cute too :) She didn't rush me at all and even encouraged me to look around for a long time. Will come back again!
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December 2017 by Jane V.
OK, I've never really had amazing experiences with K-beauty stores located inside supermarkets, but this was something entirely different! I was in the area for a day and was scoping out some Asian Beauty stores...you know...as a way to treat myself for my birthday weekend. A lady helped me, I believe she might have been the owner, but she was super helpful and friendly. She followed me between the two stores so I assumed she was. I told her I like Belif products and she told me all of the brands they carry were from the same parent company as Belif. I ended up with a gel cream moisturizer from CNP Laboratory (kind of a dupe for the Aqua Bomb), and some sheet masks. The brands they carry from what I remember are a wide selection from SU:M37 and CNP Laboratory, plus they have a few products from Tony Moly and from other popular brands. I didn't feel pressured to buy anything and she was genuinely trying to help me. They also hooked it up with a bunch of samples and even a full-sized hand cream (since I signed up for the rewards club). I told her I was from San Diego and she said how not a lot of these brands are available in stores down there (which is true). I'm not a local but if I'm ever in the area, I'll try to stop by and pay a visit to i.Beauty. Thanks ladies!
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December 2017 by Leighla K.
The lady (owner?) in the store was super kind and helped me find exactly what I needed! Super sweet, she even gave me a couple of samples. I was having a hard time looking for the store until I realized it was INSIDE of the shopping center (oops). However, next time I know. The place my mom and I used to go to for moisturizer closed down so this will be our new place, 10/10!
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October 2017 by Maria T.
I've been getting more serious about skin care lately and was looking for a place to get a great deal on sheet masks - and I found it!! It's located in the beach galleria. I got 12 sheet masks for $10 and the saleswoman was very helpful. They've got a lot to choose from - aside from sheet masks, they have a plethora of gentle foam cleansers, some of which are famously known in the korean skin care industry - and for the low! That being said, I definitely asked the lady to translate some of the directions to me. Ha! I'll be back in a few weeks.
