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February 2024 by Veda F.
I enjoyed shopping in Personal Pizazz. The selection of vintage looking clothing is strikingly well done. I particularly enjoyed the discount rack with items from $5 to $75. There are rows of cool tops, cashmere items and jeans for days. The jewel selection is very interesting and I'm sure everyone would find something to take home.
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October 2023 by Jane McCourt
A personal, patient and perfect clothes shopping experience - even for those, like me, who are out of their depth when it comes to dressing for any occasion! The advice, and choice of pieces to try on, was uniquely insightful, & generouslygiven.Personal Pizazz provides delightful and very pleasing clothing choices, all enhanced by superb service Thanks!
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October 2023 by Stacey L.
This is a special store whose owner really cares about personal style. I had an amazing experience there today shopping for a "fancy black dress." The owner was so honest about how each dress looked on me, it was like having your mom or a reliable friend give you the true low down on your look. This is the most fun I have had shopping. Thrilled to take home a fab frock and look forward to having an excuse to return! Thank you!
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February 2023 by B G.
Feel the need to shout out this hidden gem. I was window shopping down College Avenue the other week, passing quite a few nice but overpriced shops without seeing anything that caught my eye. I was heading back to my car when I saw a clearance rack in front of this store and decided to take a look. I was surprised to see some very high quality new jeans for $22. Without any hesitation I went inside to purchase, and quickly found more high quality pieces for ridiculously good prices. I left with four or five items spending a little over $100- mostly Ted Baker London, which can easily run well over $100 retail for a single shirt. Definitely swing by this spot next time you're in the area.
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April 2021 by Athena C.
Laura the owner is very knowledgeable, and didn't make me feel bad about being short with a few extra lbs, and busty. She understood flowy, baggy clothes do NOT work on my figure. I felt bad about only purchasing 1item, a gorgeous purple snake embossed belt. I just didn't love the fit of the blazer on me, but was it gorgeous. As far as pricing it's definitely mid range for a typical boutique. She also had a line of tanks I'd never heard of, unfortunately didn't work on me. I'd say it's a definite stop in and check out store for sure.
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January 2020 by Abby F.
Omg. This place is wonderful, a lot of great items, but their outside $20 clearance rack is what lured me in. We are talking some items normally at least $400. I ended up getting a very nice dress which I don't need and is too tight but I will try to lose weight for it and find a place to wear it!
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March 2019 by A. B.
Laura's store is a gem, and she is a gem. The clothes are comfortable and varied, and she remembers your preferences and will let you know if something you might like comes in or goes on sale. It is fun to shop here, and no one will glare at you or follow you around. Beautiful scarves and other accessories, and wonderful soft T-shirts and leggings.
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March 2019 by Pepperminsky R.
This is a great store. The owner is experienced in helping with a selection but not pushy. She welcomes browsing. She carries high quality product at a middle price point. I've gotten amazing clothes there from smart casual to evening wear. She also carries business wear. Well worth stopping in for a gander.
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September 2018 by Pepi Ross
High end moderately priced clothing with expert & friendly assistance from the owner, Laura, if asked for. She is also very content to allow people to simply browse.
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September 2018 by Rhoda Rossman
Best quality and selection of designer women's business, dress, and casual clothes in Berkeley. This is a welcoming place to shop and the owner has incredible skills as a buyer.
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May 2018 by Christine M.
Laura, the owner relocated a few months ago to a busy section of College Ave between Ashby and Russell. She has always had a terrific selection of women's (and some men's) clothing. It is a great place to go for a special dress, work clothes or even basic T-shirts. The clothes are all great quality. You can even find cozy cashmere sweaters on sale! One of the nicest designers she carries is Samantha Sung whose dresses are works of art and worth every penny. The fabrics are gorgeous and the details like pockets hard to find in today's cheaply constructed garments. Best of all Laura is helpful and great at making suggestions. If you want to shop and get some personal attention stop in to this lovely store.
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April 2018 by Melinna G.
Love this store. I don't remember how I first came across it years ago, at their first store which was no bigger than a closet, but I've loved it ever since. I bought one of my favorite dresses ever here, the evening dress for my son's bar mitzvah. Laura's has selection is amazing and her taste and advice is always welcome and has always been right for me. I always know that if I need something special, I can come to the store and I will find it.
