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September 2023 by A W
Excellent shop. If you're going to fish trout or salt, come see AJ and the team. They will take care of you. Their selection is wide, and their inventory is fresh. More than anything, their customer service is TOP.
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August 2023 by Andrew A.
I walked in to Fish First in early August to ask what I'd need to get started fly fishing for mountain trout. Four days later, I was catching brook trout in the Desolation Wilderness in the Sierra; two weeks later, the same thing, in the Trinity Alps! The guy I spoke with---whose name I don't remember, tragically---was extremely helpful and patient, never giving me the hard sell (even though I wanted to buy stuff!), showing me some of the basics, and directing me towards the right beginner gear (and a beginner instructional book) to buy.
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July 2023 by Adriana Porter Felt
It turned out this wasn't the right shop for me—i was looking for introductory bait fishing gear for myself and my son—but the shopkeeper was super friendly and told me what other store I should go to. Nice guy. FYI to other people, fly fishing is a specific kind of fishing and isn't the kind you think of where you sit at the edge of a pond with a worm on the hook
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November 2022 by Connor G.
Great little fly shop, very friendly, helpful. Hope this place stays as we`re grateful to have the few shops around us as we do. Thankfully this place is also great, Good books, fly tying material, and some killer clouser minnows in stock. This shop made me start tying flies to try and match their hand tied stock. Also a nice taco shop across the street.
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November 2022 by Cole M.
Great shop, super friendly staff. Always find the things I'm looking for and more when I come in. Amazing fly selection and materials for tying.
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September 2022 by Mike W.
First time visiting and what a great experience! Just what I was looking for in a local fishing store. Lots of details and advice on top of their great selection. Really helped me make smart choices. It's been 20+ years since I fished but nothing but encouragement here. Actually looking forward to my next visit already.
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August 2022 by Michael Wang
Extremely friendly shop keeper and wonderfully stocked shop! I needed a full beginners kit and all the basics, and fish first was able to guide me towards the right purchases. I was able to get everything I needed for my first fly fishing setup with their advice. Highly recommend!
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August 2022 by Kevin K
Owner was great good selections mod priced
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August 2022 by Mark H.
Great fly shop on the east bay. Knowledgeable staff and everything you need.
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February 2022 by Matt Chan
Knowledgeable shop with nice gear. Support your local shops; drop by and you'll get more nuggets of info about your local waters than you could ever find on forums online.
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October 2021 by Evan Larson
A first rate fly shop conveniently located in the East Bay. Leo and the rest of the crew are passionate about fishing and create a welcoming atmosphere in the store. They know there stuff and can help everyone from the complete beginner to seasoned angler. I learned to tie flies at this shop by taking the great into class offered by Bob Fabini and Leo has helped me purchase rods, reels, and lots of other tackle to get properly outfitted. I always feel like they have the angler’s best interests at heart and want to find a good option for you at a reasonable price point. They will never sell you something they think you don’t really need and will make every effort to see you be successful. They also have a modest selection of general purpose outdoor gear and clothes. Please support this amazing local business.
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October 2021 by Maxx Kumiski
Solid little shop with all your fly fishing needs
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October 2021 by E L.
A first rate fly shop conveniently located in the East Bay. Leo and the rest of the crew are passionate about fishing and create a welcoming atmosphere in the store. They know there stuff and can help everyone from the complete beginner to seasoned angler. I learned to tie flies at this shop by taking the great into class offered by Bob Fabini and Leo has helped me purchase rods, reels, and lots of other tackle to get properly outfitted. I always feel like they have the angler's best interests at heart and want to find a good option for you at a reasonable price point. They will never sell you something they think you don't really need and will make every effort to see you be successful. They also have a modest selection of general purpose outdoor gear and clothes. Please support this amazing local business.
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August 2021 by Major Willis
Leo was helpful over the phone with free advice and was quick to lend a helping hand when I stopped in the store for some advice on flies. Also, all masked up! Thanks!
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July 2021 by Shan Wolff
Exactly why we must keep local businesses alive: it's been thirty years since I last really fished the fly. Of course a lot has changed. The owner took the time to match my new Sage rod to my needs. He even helped me get my old reels running for no charge, which saved me cash. I'll probably update those as well eventually, but it was great not to be pushed into it. We are lucky to have local knowledgeable businesses. Let's keep them in business!
