Ulta Beauty is the largest beauty retailer in the US, offering over 25,000 products from 500 brands, including exclusive lines like Kylie Cosmetics and Olaplex. The store’s Conscious Beauty section provides vegan, clean, cruelty-free, and sustainable options. The Salon at Ulta Beauty offers a range of services, from haircuts and color to brow waxing and lash extensions, with the option to book appointments online or walk-in. Customers praise the exceptional service, with one reviewer highlighting the stylist's attention to detail and another commending the helpful recommendations for an upcoming event. Shoppers often describe their experiences at Ulta Beauty as feeling like "queens" due to the excellent customer service. Recent visitors appreciated the friendly staff, especially Nae, who knows fragrances well and helped find the perfect fruity scent for a gift. Others mentioned that Ulta has the best makeup selection in the area, surpassing competitors like Sephora, and enjoyed the convenient shopping location near Ross and TJ Maxx. A customer shared a positive experience with stylist Zaira during a Signature Haircut, noting her skill in capturing their desired look and her helpful product suggestions to avoid hair breakage. Overall, Ulta Beauty continues to be a favorite for beauty needs and great service.
Ulta is by far superior to Sephora. Best makeup selection in all of the bay hands down. Highly recommend the shopping area. Ross, TJ Maxx are right there. Go down International Blvd on your way out to see the nitty gritty of Oakland. 🤭😆🫶🏼
July 2025
Lesley at the Mac counter was extremely helpful and patient! Great customer service
July 2025
Nice location but a lot of empty shelves. They didn't have the item I came to get but staff ordered it for me. Received it quickly.