The Rise of Destination Convenience Stores: 43% of Americans Drive Past Other Options for Their Favorite Spots

Gone are the days when convenience stores were just quick pit stops. A new survey from Vontier reveals that they becoming destinations themselves, with road trippers willing to go the extra mile (literally) for their favorite spots.

Imagine driving past several gas stations, emptying your tank, just to reach your preferred convenience store. Well, 43% of Americans say they would do just that. Moreover, nearly 80% would go out of their way to visit their favorite store, even if it means passing other options.

But what's driving this loyalty? One-third of respondents head to these stores for hot, fresh restaurant-style food, with 47% choosing convenience store eats over nearby alternatives. It's not just about the food, though. These stores are evolving into one-stop shops for drivers.

"The landscape of convenience stores is undergoing a significant transformation," says Mark Morelli, president and CEO at Vontier. "Our research underscores the growing consumer demand for convenience and efficiency like mobile ordering in their day-to-day lives. New technologies and services are raising the bar on the convenience store experience, making it more than a stop on the journey but a destination in itself for everything from an amazing meal and a car wash to EV charging."

Indeed, 73% of survey respondents appreciate when stores offer additional services like car washes. Nearly half wish every convenience store had at least one electric vehicle charging station.

The better experience costs more, but customers don't seem to mind. Nearly 60% are okay with paying extra if they can get everything in one place. On average, Americans accept a 10-11% price increase for fresh meals and snacks, and up to 9% more for household items.