Ulta Beauty Aims for 1,800+ Stores, 50 Million Loyalty Members by 2028

Ulta Beauty unveils ambitious growth plans as it targets new beauty shoppers. The company plans to open 200 new stores over the next three years as part of its strategy to drive profitable growth and gain market share. The nation's largest beauty retailer recently held its 2024 Investor Day event, where it shared its vision for "2026 and beyond".