How Asian Grocery Stores Went from Niche to Mainstream

Asian grocery stores in the US have grown from small shops to nationwide chains over the last few decades. They have expanded beyond their original immigrant customer base, offering popular Asian foods like spicy Korean noodles to many Americans nowadays. As of 2024, H Mart has become a $2 billion company with 96 locations, Patel Brothers operates 52 stores across 20 states and 99 Ranch Market has 62 stores in 11 states.