Walmart Wins on Grocery Sales but Not Customer Satisfaction
In a new survey of America's grocery stores, Walmart has emerged as the nation's leading grocery retailer, though not all the findings are positive for the retail giant. The study by Market Force Information, which surveyed more than 4,300 U.S. consumers, shows that Walmart's huge network of 4,606 retail locations helps secure its position ahead of competitors Kroger, ALDI, Costco, and Publix.
Lidl Updates Brand to Win More US Customers
German discount grocer Lidl is getting a colorful makeover in the U.S. The company announced it has relaunched its brand to boost name recognition and set itself apart from rivals like Aldi. The new look, developed with ad agency MONO, spans everything from in-store signage to digital ads.