Princess Polly Continues U.S. Growth with 5 New Shops

Princess Polly, the trendy Gen Z-loved clothing brand, plans to open five new stores in late 2024 in the U.S. The Australian brand wants to build on the success of its first American location, which opened last year in Westfield Century City in LA.

"Our U.S. customers have fully embraced our first Princess Polly store in Los Angeles, and we are excited to expand into new cities on the West and East coasts," said Eirin Bryett, co-CEO of Princess Polly.

The new Princess Polly shops will open at malls in:

- Scottsdale, Arizona

- Santa Clara, California

- Irvine, California

- San Diego, California

- Boston, Massachusetts

Each store will have over 250 clothing items and 200+ accessories and shoes. Prices will start at about $24. The stores beam a social media-friendly vibe, with selfie mirror walls and bright digital displays. Also, expect exclusive influencer events showcasing the latest trends and community gatherings to connect with customers IRL.

Plus, the brand is going on the road, visiting college campuses and student hangouts near each new store with giveaways and special in-store perks.

A husband-wife duo of Wez and Eirin Bryett started Princess Polly an Aussie upstart in 2010. Since then, the company has grown to a fashion powerhouse within the a.k.a. Brands family, alongside names like mnml and Culture Kings.

"We view these store openings as an opportunity to introduce new customers to our in-person brand experience," said Wez Bryett. "The five new stores will give fans a chance to touch and feel our products and to physically interact with the brand they've come to love online."