JCPenney is one of the nation's largest apparel and home furnishing retailers, providing customers with unparalleled style, quality, and value since 1902. Customers can browse a variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, and more, with free shipping and curbside pickup available. The business also offers a new beauty concept, JCPenney Beauty, featuring skincare, makeup, and beauty deals from big-name brands like Covergirl, e.l.f., and Black-owned brands through Thirteen Lune. The JCPenney Department Store in Conway, AR, offers a wide range of national brands such as Adidas and Levi's, along with private brands like Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, and more. Customers praise the store's good service, selection, and reasonable prices, as well as the friendly and helpful staff. However, some customers suggest improvements in accessibility for disabled customers and the placement of dressing rooms.