Hits & Miss's is a military veteran family-owned gun store. It is a retail shop offering guns, ammo, targets, training, outdoor equipment, and more, and is a certified Sig Sauer dealer. They have a fine selection of handguns, rifles, optics, and accessories. The business provides services including sonic cleaning, gunsmithing, and firearm repairs, and it is an FFL for transfers. They do not have an on-site range. Reviews consistently describe it as a great, family-run business that is very welcoming and friendly to all customers, men and women alike. Staff are noted as being knowledgeable, proactive, and helpful, especially for new gun owners, and they listen without talking down to people. The owner's two dogs are frequently mentioned as friendly greeters. Customers report feeling welcome every visit, enjoying the conversation, and recommend the shop highly, especially for first-time firearm purchases. Many state they will return for all their firearm needs.