Modern Beauty is a well-run store that has been serving licensed beauty professionals for over 20 years. It offers a wide selection of products with great deals and consistent stock, even during supply chain issues. The staff are friendly, knowledgeable, and always willing to help with recommendations. The store is accessible, has a washroom, and is conveniently located near Whyte Avenue and Sherwood Park Freeway. Many customers appreciate the excellent service and the variety of products available, making it their go-to beauty supply store.