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August 2024 by Brian Craig
Robert took fantastic care of us, was extremely professional, and went above and beyond to be responsive to us through the process. Great experience!
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August 2024 by Kim Yarbrough
Wonderful experience!! Valerie is so warm and professional!! We drove from Huntsville to look at a car. She communicated with us every step of the way. She went above and beyond to make sure we were in the right car for us!!
The business manger, Marion was also extremely professional and kind. No pressure, you just won't top their service!! Would definitely make the drive again for future purchases with this amazing team.
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August 2024 by Melanie Hansen
Very friendly and professional.
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August 2024 by Evan Nieters
Worst dealership in the Bham area. These people are running a Scam. BMW of Montgomery offered me 17,000 trade in. This dealership one month later offered me a little more than half of that. I have had Toyota, Ford, and BMW of Montgomery offer me the same amount for trade where as this dealership will not honor their sister stores offer and wants to offer me 40% less than any other local dealership for a trade in. Estimate managers must get a kick out of people that don’t know any better. Please be weary when taking for a trade in because it seems like any other dealership in the area would give you a reasonable trade. Salesman are fine, which they usually are, but the estimate people are low balling on an unseen scale. I have proof of these previous offers and even the salesman said it makes no sense. I’ll be buying the exact same car from a dealership right down the road :)
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August 2024 by Jeffrey Newton
Sales Rep Battles provided outstanding service
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August 2024 by Famous Bowen
Mr Brian Stevens gave excellent customer service making sure that I had a great service experience I appreciate all his effort at Tom Williams BMW in Irondale Alabama
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August 2024 by Darral Bethel
Valerie helped my wife and I with purchasing a car for our son’s 16th birthday. She did a great job even before we arrived at the dealership!! The car was detailed, gassed up and spotless when we arrived. Valerie took our information over the phone, so when we got there, all we had to do was sign. Marion the business manager, got our rate from a B rating to an A rating, saving us money which really made us happy. 10 out of 10 customer experience, we highly recommend them!
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August 2024 by Harold Jenkins
I had an appointment to look at a car that I was told was available. I traveled 30 minutes to get there and was then told it had been sold. Completely disrespectful. I'll never go there again and if anyone mentions that place I'll tell them to avoid it. And this isn't super important but there was no one up front to greet customers... terrible impression.
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August 2024 by Sumayah
Purchased vehicle out of state and worst experience ever. Have had my vehicle since April and could not register it up until last week. The salesman Kareem rushed the whole deal forgot almost everything and then stopped answering after putting 15,000 cash down
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August 2024 by keith dischler
2nd car from BMW of Birmingham. If you’re in the market go see them! CJ and the management team went above and beyond for us, I’m sure they’ll do the same for you!! My wife is excited about her new car and we will be back when it’s time for the next one! Many thanks for an excellent experience CJ!!!
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August 2024 by Logan Silva
Both CJ & Marion were great to work with both super helpful and knowledgeable. Ik we had bit of a hiccup at first but everything got worked out in the end and was able to take home my new to me M3 and I couldn’t be happier.
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August 2024 by Leigh Webb
The management team is a mess. The sales reps don't know their products or packages. The ownership doesn't care. Luxury cars at a ghetto experience. Check Tuscaloosa, Mongomery- heck anywhere before this disaster.
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August 2024 by Rachel Gandy
I recently had another great experience at Tom Williams BMW, and I wanted to give a special shout-out to Val, an experienced and knowledgeable saleswoman who has been instrumental in both of my purchases. Val is incredibly patient and always takes the time to ensure I'm making the right decision. I'm so grateful for her guidance, and she truly goes above and beyond to take care of her clients.
This time around, Mariohn, the financial advisor, provided invaluable financial advice and walked me through the final steps of the process with ease. Tom Williams BMW is fortunate to have someone like Mariohn on their team—full of wisdom and dedication.
I'd also like to recognize CJ, who always keeps it real with me and offers great advice. His wisdom and straightforward approach are much appreciated.
I'm thrilled with my new electric vehicle and can't emphasize enough how important it is to recognize Val for her hard work, especially as the only female salesperson at the dealership. She holds her own and then some. Thanks again to the entire team!
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August 2024 by David Kaetz
My overall experience was outstanding. It began with a greeting from the receptionist, who then directed me to CJ. Nice guy, no pressure at all. We test drove the object of my desire, and he had my trade evaluated. Numbers were fine, and the process of trading and financing went smoothly. The car clean-up was well done. Mike, the BMW genius, did a nice job of explaining different features. And Marion (business manager) did a good job going through the forms and numbers. Buying and selling cars is never a "fast" experience, however, it was a great one. The facility was clean and very comfortable.
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August 2024 by Sharon Bruchac
I could not have been treated any nicer. Larry and Marion went above, and beyond to make sure that I was taken care of. I love my car!
