We love shopping here! They always have the cutest outfits. Friendly staff!
April 2024
My older sister worked here and then store is always super clean and they are always friendly and kind and caring
March 2024
I love Charm, I have been shopping here for years. Jana always has the best clothes, great quality and prices. Jana is such a sweet person and has great employees. it's always a joy to shop at Charm. Rachel Osborn
Charm Boutique has been the premier woman's clothing boutique in Gulf Shores, AL, since 2008. From dresses & tops to jewelry & handbags, Charm Boutique offers a wide variety of clothing and accessories. We took forward to providing customers in south Alabama and northwest Florida with an elevated shopping experience. Our inventory changes seasonally to keep up with current trends and styles. Stop by Charm Boutique for all your fashion needs!
