Jeff did a great job, he has integrity and was extremely responsive. He helped with any questions we had and helped get us into a vehicle that would work for our family.
August 2024
I have never ever received any bad service from Bill Marsh and his crew. They’ve always been happy to see all their customers and very helpful with questions.
August 2024
Great dealership, great sales team and great vehicle. Touchdown!
Bill Marsh Auto Group is a family-run business that started in 1982 when Bill Marsh, Sr. took ownership of a struggling Buick dealership in Traverse City, Michigan. Within a year it became the top-performing dealership in the region. The company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto group is headquartered in Traverse City with locations in Kalkaska, Gaylord, Saginaw, and Grand Rapids. Today, Bill Jr., Jamie, and Mike Marsh operate the company with the intent to make it the standard in the region for top customer satisfaction, employee loyalty, and community involvement.
