Fanatic U started out in 1982 as Action Toy Co. when Greg Every opened up a booth at the Gibraltar Trade Center, selling battery operated cars, barking dogs, and other fun products. In 1984, when the Detroit Tigers won the World Series, Action Toy became Action Sportswear. We opened our first outdoor stand underneath the walking bridge on I-75 at Tiger Stadium, selling the famous "Bless You Boys" t-shirts.
Action Sportswear soon went on the road to sell at championship sporting events nationwide. But Action Sportswear was never more successful than they were in Detroit. We now have stores in Garden City, Southgate and Detroit selling thousands of Lions, Tigers, Red Wings, Pistons, Wolverines & Spartan items for men, women and kids!
