“Jacob, the owner, is a brilliant dude. He keeps a high standard of print quality, sew quality, and fabric quality. A whiz at all programs necessary to get the job done, Jacob can help you make your ideas come to life.”
“Fantastic women’s clothing selection. Very unique tops as well as bottoms and dresses as well as accessories my wife loved the vintage feel of the store. It’s locally owned by a young lady whom takes pride in the shop. Prices are fair what you’d expect at a quality store like this. Hours and parking are great. Santa Cruz is very lucky to have such a wonderful clothing store!”
“So many boards and cute clothes, I work here but I shop here a lot because it has everything I need to survive in Santa Cruz??????(?᙭?έⓅ? ? ?เν?ήg ώᗩ??)”
“Seriously good taste on display in this shop, as well as a mixture of the very old and the very new. Eye-opening displays and something for every budget. Very nice salesperson, too.”
“Been coming here for years. In the past the clothing colors were like prison colors. But I went by to get some undies and the clothings are now bursting with color. The place is clean and well managed. I love the old school sewing machine that greets you at the door. I have a singer that is about 80 years old; so I like them old, they made them so pretty. The owner, Mr Dash; a sweet, insightful, kind man; listened to me draw on about tRumpTurd. Found him easy to talk to and will be back to ungraded my wardrobe. I like hemp as it does the least destruction to the earth. Buy local folks. Its good for our economy. Eschew big box stores and help the little owners still recovering from the Pandemic. And avoid Amazon as bozo, the richest man on the earth who refused to put part time workers on health insurance then dipped into their paycheck to steal. If you are a union person, due boycott Amazon. Theft. Amazon concluded a settlement with the Federal Trade Commission Tuesday to pay a total of $61.7 million that it had taken out of drivers' paychecks over a two-and-a-half-year period, from 2016 to 2019. The only reason it stopped stealing from workers was because it got wind that the government was investigating.Feb 3, 2021 Amazon stole $62 million of tips from delivery drivers People's World SHOP LOCAL. SUPPORT OUR PEOPLE, OUR COMMUNITIES.”
“Absolutely love this little boutique! They have a wide array of adorable clothing from fitness to casual. Plus I feel like I have a personal shopper whenever Bri, or one of the other awesome salespeople is working. I appreciate that they also have a ton of accessories! And on top of that they have a full makeup bar! And they'll help you pick out what looks best on you. Plus they have cute stuff for your home, including amazing scented candles. I love giving these as gifts! They also have a bunch of fun greeting cards. It's a one stop shop! Like a whole mall or high quality items all in one store! The best place in town for clothes shopping, makeup tips and deals, stocking up on accessories, or finding a gift for a friend/family.”
“This location, staff, prices and array of merchandise are on point . I bought a dope Boogie Board for $30 and Milo the manager was kind enough to thread my board's wrist strap and help this novace out. Def dont miss out on the fun souvineers and especially if your visiting the beach or boardwalk. Surfts up dude!!”
“Absolutely LOVE this shop. The owner is awesome, super nice. I own at least one of everything they have. Best in quality, screen printing, stitching, logos and customer service. They Constantly get new apparel in all the time. And its always top notch. I have nothing but great things to say about this shop. Locally owned so if ur in the area its a must stop shop, if not hit up the online store.”
“Crazy good thrift shop. I haven't been in a few years. It's just as good as I remember. In fact I lied. It's better. The owner knows her store and all the items like the back of her hand. She can help you find anything!”
10AM - 6:30PM
2565 Mission St D, Santa Cruz
Clothing Stores
“Mistress seamstress of wonders. Master Seamstress. I used to visit Melanie "factory of delights," she always had the best fabrics, this is like 25 years back. She was always creating something special and she did not mind if I biked over and bought one thing. I cornered her with my political activism, but she tolerated my convictions as an environmentalist fanatic. I considered her a friend, very nice, friendly with contagious graciousness and an inviting smile. I bet she is still making her magic and bringing beauty to the world with her craft of colors and fabrics. Brava, happy you are still at it 30 years later baby girl.”
“10/10 best store lovely ladys who run this store!! They actually thought us how to use the products we bought!!! What a fun little shop!! Would go to any time I need to reorder!!! I recommend you do the same amazing natural feel good products all made naturally and manufactured with body’s in mind!!”
“The staff here rules. My family wandered in off the street and before we left we ended up with bags of clothes and a handful of stickers for my kiddo. They're engaged, friendly and make great recommendations.”
“I went in during Christmas and found four things I really loved. The customer service is excellent. The store is beautiful and they had a glass sculpture creating a piece with the people who work there..”
“Definitely a cool shop at the Swift Street Courtyard. I love small boutique stores like this. Beautifully and carefully curated collection of goods ranging from office to kitchen to skin care to outdoors. Pricey but fun! Malin & Goetz, Aarke, Baggu, hand crafted pottery / ceramics & jewelry, candles, Aesop... the list goes on. I love their greeting card selection - creative & witty & one of a kind. A little on the upper scale for home goods but very unique finds. Fun place to browse and kill time because you'll find very interesting items. You bet we didn't leave empty handed. Putting this under the "there is something for everyone" store category.”
“What a cool place. To our understanding this is one of the original O'Neill Surf Shop store in California. You can purchase O'Neill clothing just about anywhere, but if you want it to say Santa Cruz and Surf Shop this is one of few original stores in California to get your cool hoodie or surf clothing. Definitely cool place to get your favorite O'NEILL favorite clothing”
“I haven't had the opportunity to shop in the store but I have received a gift or two from here. They have some really awesome lids, some that are custom pieces even. It is nice too that they offer extended sizes, tall sizes too. I used to live in Santa Cruz and miss it terribly. This store gives me another reason to go back and visit. I'd love to check it out and see what else they have to offer. Pretty cool!”
“Great establishment and lovely people working there. Helped me answer some questions about the GAP Apparel Credit Card and scored some good deals! Thank you Gap Team!”
“Stopped by today! This place is a must visit when you are downtown Santa Cruz. The owner is so nice, everything is high quality and she was so helpful. I purchased a beautiful hat and a few tops and can’t wait to wear them.”
“Great Ross; despite their obvious loss prevention challenges, the staff remains friendly. Even when I come in lookin' like a bum, lol. Affordable stuff, good selection, except for men's pants! Skinny jeans are old hat!”
“Decent shop with excellent quality threads. Got our “Santa Cruz” hoodies here. Moderately priced for a touristy area. Worth the checking out! Had some good sale stuff too.”
“love the women's discount rack but staff isn't very friendly and kinda frumpy. most of my college friends go here because Santa Cruz is so small but its pretty overpriced.”
10AM - 6PM
825 41st Ave, Santa Cruz
Clothing Stores
“Really liked this boutique! I appreciated their diverse selection and prices as well as their non clothing items. The majority of clothes were affordable but definitely fast fashion. I did find some absolute GEMS among the rest that were more expensive but high quality. I loved their jewelry and home items as well. A great place to pick up a gift for a friends birthday or for yourself!”
“Needed an outfit in a hurry. Great deal. Salesgirl told me about bogo sale. Dress and bodysuit only $12.00 before tax. Dressing rooms are nice. Love the variety.”
11AM - 5:30PM
402 Ingalls St # 5B, Santa Cruz
Clothing Stores
“I got mine 6 years ago.I have used it heavily and it still looks brand new, seams are strong, zipper and clip still work great.And its perfect for my life style!”
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“sweet staff the woman working was really sweet! the prices weren’t bad and there’s a great sale section. only complaint is that i wish there was more selection!”