The best company. They care about hair needs and help you find YOUR products. Cleared my scalp and transformed my hair with weeks. I cannot say enough good!
January 2023
While I'm still experimenting with products a bit, there are a few I've come to LOVE, and their customer service is TOP NOTCH! They have always taken care of me. 100% recommend this company and their hair care!
July 2019
Love North Salon - hair cut and color the best by Natalie! She is fun too! Always puts a smile on my face!
North Authentic is a conscious hair care online retailer headquartered in Southern California. Our curated collection is composed of conscious hair care products from around the globe that only use non-toxic, cruelty-free ingredients and are committed to fair trade, sustainable business practices. Not only do we take the guess-work out of your hair care routine, but we put every product through a rigorous vetting program that ensures you receive the cleanest products for you and our planet.