What a beautiful establishment, wonderful staff, and incredible family story !It's very simple .. ' It's where you go to buy the best .'- Underwood's
December 2023
Visited for the first time recently. They have such beautiful jewelry, and an amazing selection at all price points. Customer service was top notch. Annabelle was so kind, helpful and an absolute joy.
October 2023
Troy Underwood is a true professional. He was gracious, knowledgeable and experienced in the art of fine jewelry. His recommendations were spot-on and we now have a custom diamond platinum band that will surely be an heirloom in our family. Sincere gratitude!
Since 1957, Underwoods Fine Jewelers has been creating beautiful, custom jewelry in Fayetteville, AR. Each piece of jewelry at Underwoods is locally crafted, and each diamond or gemstone is carefully chosen for ultimate sparkle that will last a lifetime. Underwoods employs fine jewelry experts, including certified gemologists, to create pieces such as diamond engagement rings, Arkansas Razorback jewelry, wedding bands, gemstone jewelry, gold jewelry, color stones, pearls and custom jewelry orders. We also offer jewelry repair and appraisal services performed by our knowledgeable staff. We provide in-house financing to make your jewelry-buying experience a more affordable one as well. Contact us today to see what we can create for you!
